SEO Operations & Local Search Manager

• Experience in SEO, digital marketing, content operations, local search or a related discipline.

• Understanding of search visibility and content optimisation principles.

• Experience of using Google Business Profile is essential

• Data & Analysis

• Experience working with large datasets.

• Strong analytical and problem-solving skills.

• Ability to translate data into actionable recommendations.

• Strong organisational and project management skills.

• Ability to manage multiple workstreams simultaneously.

• Strong attention to detail and delivery focus.

• Ability to prioritise effectively in a fast-moving environment.

• Experience managing agencies, external partners or vendors.

• Strong communication and relationship management skills.

• Comfortable working across multiple teams, functions and markets.

• Ability to influence and coordinate delivery without direct authority.

• Demonstrated ability to use AI tools such as Microsoft Copilot, ChatGPT or similar platforms to improve productivity, analyse information and accelerate learning.

• Ability to learn new tools and platforms independently.

• Strong curiosity and willingness to continuously adapt to emerging technologies.

• Advanced proficiency in Microsoft Excel.

• Experience with enterprise SEO platforms such as SEO Clarity, Semrush, BrightEdge or similar.

• Experience using Google Search Console, Adobe Analytics or similar reporting platforms.

Shape Hilton's Search Visibility and Drive Local Search Innovation Across EMEA

• Coordinate delivery of SEO initiatives across EMEA markets.

• Manage implementation roadmaps, priorities and timelines.

• Track programme progress, risks and dependencies.

• Ensure recommendations move efficiently from strategy into execution.

• Maintain governance processes to support delivery at scale.

• Serve as the primary day-to-day contact for SEO, content and local search agencies.

• Manage work allocation, review deliverables and monitor quality.

• Ensure outputs align with Hilton brand standards and business objectives.

• Track delivery status and escalate issues where necessary.

• Identify opportunities to improve efficiency and scalability.

• Coordinate deployment of search-focused content across Hilton digital properties.

• Support multilingual content and localisation programmes.

• Manage publication workflows and quality assurance processes.

• Review agency-delivered content before publication.

• Ensure content aligns with search, accessibility and brand requirements.

• Support execution of Hilton's local search programme across EMEA.

• Act as a key point of contact for hotel teams and internal stakeholders.

• Coordinate training, communications and operational guidance.

• Work with vendors and stakeholders responsible for local search platforms.

• Support initiatives that improve visibility, accuracy and consistency across Hilton's digital presence.

• Maintain operational reporting and programme governance frameworks.

• Monitor implementation progress and business impact.

• Produce monthly performance reports and stakeholder updates.

• Analyse performance data and identify opportunities for improvement.

• Support measurement of search visibility, traffic and commercial outcomes.

• Identify opportunities for automation and operational efficiency.

• Use AI tools to improve reporting, analysis, content review and workflow management.

• Develop scalable processes that enable programmes to grow efficiently.

• Evaluate new technologies and support adoption where appropriate.

• Continuously improve operational processes and ways of working.

SEO Programme Operations

Agency & Vendor Management

Content Operations & Quality Assurance

Local Search & Hotel Enablement

Reporting & Performance Management

Process Improvement & AI Enablement

Skills & Experience