Marketing Analyst

• 2+ years of SEO experience (agency or in-house; enterprise/global experience a plus).

• Familiarity with SEO tools (e.g., Conductor, SEMrush, Google Search Console, Adobe Analytics, etc.).

• Advanced technical SEO understanding and web architecture (HTML, CSS, JavaScript).

• Exposure to or interest in using Generative AI to enhance SEO workflows.

• Strong communication and collaboration skills, with the ability to work effectively across teams.

• Strong organizational and analytical skills with attention to detail.

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field (preferred).

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

• SEO & AEO Strategy - Support enterprise SEO and AEO initiatives across traditional and AI-driven search platforms

• Support and lead the SEO and AEO strategy for International markets - support the execution of the international markets, by owning one or several markets, including the relationship with local stakeholders

• Cross-Functional Collaboration - Partner with cross-functional teams to improve discoverability and representation of Amex content

• Technical SEO Foundations - Support crawlability, indexation, and rendering improvements

• Structured Data & Performance - Assist with structured data implementation such as schema.org and JSON-LD and support site performance optimization

• AI Search Optimization - Help optimize content for AI-generated answers including structure, clarity, and intent alignment

• AI Visibility & Gaps Analysis - Identify gaps in how Amex content is surfaced or interpreted across AI platforms

• Performance Measurement - Track search performance and emerging AI metrics such as visibility, citations, and accuracy

• Insights & Optimization - Identify trends and opportunities to improve search performance

• Execution & Delivery - Partner with product, engineering, content, and agency teams to implement best practices

• Education & Enablement - Support documentation and education of SEO and AEO standards across teams