Marketing Manager

Skills / Experience / Knowledge / Minimum Criteria

Knowledge, Skills & Experience

Knowledge

• Strong knowledge of marketing principles and integrated campaign delivery.
• Strong understanding of digital marketing channels, including email, social media and digital advertising.
• Good understanding of audience segmentation, customer data and campaign performance analysis.
• Understanding of event marketing and the B2B media, publishing or events environment.
• Good understanding of content management systems, websites and digital marketing platforms.
• Understanding of GDPR and responsible use of customer marketing data.
• Commercial awareness and an understanding of how marketing activity contributes to audience and revenue objectives.

Skills

• Excellent written and verbal communication skills, with strong copywriting and editing ability.
• Strong campaign and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to develop marketing strategies and translate them into effective campaign plans.
• Strong analytical skills, with the ability to use data and insight to evaluate performance and inform decisions.
• Confident working with marketing platforms, CRM systems and digital channels.
• Strong stakeholder management and relationship-building skills, including the ability to collaborate and influence across teams.
• Creative and commercially aware, with the ability to develop ideas that support audience and business objectives.
• Strong problem-solving skills and ability to use initiative.
• Ability to manage budgets and make cost-effective decisions.
• Ability to support, coach and develop more junior members of the team.
• Ability to work independently while contributing effectively to a collaborative team.
• Proficiency in Microsoft Office applications.

Experience

• A strong track record in marketing, ideally within events, B2B media, publishing or a related environment.
• Proven ability to plan and deliver integrated, multi-channel marketing campaigns.
• Experience taking ownership of marketing activity across multiple projects, events or brands.
• Confident using campaign data and reporting to measure performance and identify opportunities for improvement.
• Experience working closely with Commercial or Sales teams to support audience acquisition and commercial objectives.
• Experience managing marketing budgets and campaign expenditure.
• A track record of working collaboratively with multiple internal stakeholders and external agencies or suppliers.
• Experience supporting, mentoring or developing more junior members of a marketing team.

Salary Range: £40,000 - £45,000 per annum

Additional Information

Why work with us at Haymarket?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:

Our Company benefits:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our 'Work from Anywhere' days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

Overview

Marketing Manager

Job Title: Marketing Manager

Brand: Marketing

Working within Haymarket (Live Events)

Haymarket Business Media's Live Events team delivers a diverse portfolio of market-leading awards, conferences and industry events across Haymarket Media Communications and Haymarket Professional brands. Bringing together professional communities through high-quality live experiences, the team plays an important role in strengthening audience engagement, supporting commercial growth and enhancing the reputation of Haymarket's brands.

Working as part of the wider marketing function, the Marketing Manager takes ownership of the marketing strategy and delivery for an assigned portfolio of live events, developing integrated campaigns that drive audience engagement, delegate registrations, award entries and commercial performance across brands including Campaign, PR Week, Third Sector, Windpower and Planning. The role works closely with Senior Marketing Managers and cross-functional teams, including Events, Commercial, Editorial, Design and Data, to deliver effective marketing strategies and campaigns that contribute to the growth and success of Haymarket's live events portfolio.

The Role

• The Marketing Manager will take ownership of the marketing strategy and delivery across an assigned portfolio of live events, working with the Senior Marketing Manager to ensure activity supports audience, brand and commercial objectives.
• This is a hands-on role with responsibility for planning, delivering and optimising integrated marketing campaigns, balancing strategic oversight with effective campaign execution.
• The role will work closely with Commercial teams to support delegate acquisition, sponsorship and partnership opportunities, ensuring marketing activity contributes to agreed commercial objectives.
• The Marketing Manager will provide guidance and support to Marketing Executives and Senior Marketing Executives, helping to develop capability and maintain high standards of marketing delivery.
• As with all event-focused roles, occasional evening attendance will be required to support the delivery of live events.

What Success Looks Like

How will success in this role typically be measured?

• Successful delivery of integrated marketing strategies and campaigns across the assigned event portfolio.
• Strong audience engagement, registrations and campaign performance against agreed objectives.
• Positive contribution to the commercial performance and revenue objectives of the events portfolio.
• Effective use of data and insight to optimise campaigns and identify opportunities for growth.
• Marketing activity delivered to a high standard, within agreed timelines and budgets.
• Strong collaboration and relationships across Marketing, Commercial, Editorial, Events and other internal and external stakeholders.
• Effective management of campaign priorities, resources and budgets.
• Introduction of new ideas and approaches that improve audience engagement and campaign effectiveness.
• Positive contribution to the wider objectives and performance of the Live Events Marketing team.
• Effective coaching, support and knowledge-sharing that contributes to the development of more junior members of the team.

Responsibilities

Key Responsibilities

• Develop and deliver integrated marketing strategies across an assigned portfolio of conferences, awards and forums, aligned to audience, brand and commercial objectives.
• Plan and manage multi-channel marketing campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels.
• Work with the Senior Marketing Manager to establish campaign objectives, priorities and plans for the assigned events portfolio.
• Take ownership of campaign performance, using audience data, reporting and insight to identify opportunities for optimisation and growth.
• Work closely with Commercial teams to support delegate acquisition, sponsorship and partnership opportunities, ensuring marketing activity aligns with revenue objectives.
• Manage event marketing budgets and expenditure, ensuring activity is delivered effectively and within agreed financial parameters.
• Oversee the creation and delivery of engaging marketing content across email, social media, websites, digital advertising and other promotional channels.
• Ensure customer marketing databases are effectively maintained and used to support audience segmentation, targeting and campaign performance.
• Oversee the creation and maintenance of event websites and landing pages, ensuring content is accurate, engaging and optimised for conversion.
• Build and maintain strong relationships with internal stakeholders across Commercial, Editorial, Events, Design, Data, Production and Brand teams.
• Manage relationships with relevant external agencies, suppliers and partners, ensuring activity is delivered effectively and to agreed standards.
• Coordinate campaign timelines, priorities and deliverables across multiple events, ensuring key activity is delivered on time.
• Monitor industry, audience and marketing trends and bring forward new ideas and approaches to improve campaign performance and audience engagement.
• Provide guidance, coaching and support to Marketing Executives and Senior Marketing Executives, encouraging knowledge sharing and professional development.
• Support the Senior Marketing Manager in delivering wider departmental objectives and KPIs.
• Attend and support live events as required, including occasional evening attendance.

Location: Twickenham, Greater London

Hybrid: 3 days in the office, 2 days working remotely

Employment: Permanent, Full-Time

About You

• Customer focused.
• Collaborative and inclusive.
• Accountable and takes ownership.
• Adaptable and comfortable working at pace.
• Curious and committed to continuous improvement.
• Commercially aware and results driven.
• Creative and willing to contribute new ideas.
• Confident and able to influence others.
• Professional and organised.
• Acts with integrity.