Regional Business Manager - Electrical Machinery EMEA

You consistently build partnerships and work collaboratively with others to meet shared objectives. You actively seek new ways to improve processes, solutions, and outcomes while embracing innovation and change. You analyze complex information to make sound decisions and identify opportunities for growth. You communicate effectively across diverse audiences, adapting your approach to foster understanding, trust, and engagement. You demonstrate curiosity, learning agility, and resilience while navigating evolving market conditions and customer needs.

• Experience developing business, market, or commercial growth strategies within industrial technology, test and measurement, automation, electrical machinery, or related industries.
• Ability to engage customers, partners, and internal stakeholders through presentations, solution discussions, and consultative conversations.
• Strong analytical skills with the ability to evaluate market opportunities, customer trends, and business performance data.
• Experience collaborating across multidisciplinary teams to achieve shared goals and business objectives.
• Effective verbal and written communication skills.
• Ability and willingness to travel throughout the region to support customer visits, industry events, partner engagements, and business development activities.
• A growth mindset, adaptability, and a customer-focused approach.

• Bachelor's degree in Engineering, Business, or a related field, or equivalent combination of education, training, and relevant professional experience.
• Experience within the Test & Measurement, Industrial Automation, or Electrical Machinery industries.
• Understanding of electrical machinery applications, market trends, and customer challenges.
• Experience working with channel partners, system integrators, distributors, or technology alliances.
• Knowledge of demand generation, go-to-market strategies, and regional market development activities.
• Experience supporting product strategy or providing market feedback to product management teams.

We are seeking a motivated and growth-oriented Regional Business Manager (m/f/d) to support the expansion of NI's Electrical Machinery business across EMEA. Focus will be on identifying and driving EM business in EMEA country hotspots by collaborating with Sales and marketing functions across all channels (direct, Distributor and System Integration Partner). This role offers an opportunity to build and execute the EMEA Electrical Machinery strategy, own strategic initiatives, work with experienced leaders, and further develop commercial and technical acumen in a dynamic environment. The ideal candidate brings a strong interest in business development, driving execution, a collaborative mindset, and foundational experience and knowledge of NI products and applications.

• Develop and execute the EMEA growth strategy and forecast in partnership with cross-functional stakeholders.
• Lead customer and partner engagements, including demonstrations, presentations, and technical discussions that clearly communicate the value of Emerson and NI solutions for Electrical Machinery applications.
• Drive regional market activation through prospecting activities, trade shows, user groups, demonstration events, webinars, and targeted campaigns.
• Collaborate with sales teams to translate target account priorities into actionable territory plans, customer engagement strategies, and opportunity development initiatives.
• Gather customer and market insights to improve product-market alignment and support future product and business development decisions.
• Conduct market analysis, opportunity assessment, and prioritization activities to guide strategic growth initiatives across Electrical Machinery segments within EMEA.
• Contribute insights that support marketing plans by understanding customer communities, industry trends, and engagement channels.
• Coordinate cross-functional go-to-market activities and scalable growth programs to expand market reach and business impact.
• Support internal sales teams by identifying and recommending partner-led solutions that align with Electrical Machinery applications and customer requirements.
• Collaborate with distributors, system integrators, and partner organizations to generate demand through campaigns, events, webinars, and multi-channel engagement programs.
• Build awareness within target accounts, identify emerging opportunities, and develop effective engagement strategies to drive business growth.
• Conduct customer discovery conversations to understand technical requirements, investment priorities, product development initiatives, and market trends, translating insights into solution positioning and growth opportunities.