Senior Marketing Campaigns Manager

£51,371 - £57,751

A Civil Service Pension with an employer contribution of 28.97%

Alongside your salary of £51,371, Department for Work and Pensions contributes £14,882 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

DWP have a broad benefits package built around your work-life balance which includes:

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave - at least 23 days on entry, increasing up to 30 days over time (pro-rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
• Family friendly policies including enhanced maternity and shared parental leave pay after 1 year's continuous service.
• Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.
• An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women's Network, National Race Network, National Disability Network (THRIVE) and many more.

The Department for Work and Pensions (DWP) is recruiting for a Senior Marketing Campaigns Manager to be part of our supportive and high-performing marketing team. You will be helping to shape communications across DWP owned channels and across paid communications.

The work of the DWP makes a difference to the lives of millions of people across the country - from supporting low-income households and helping people to start or return to work via our national network of Jobcentres, enacting policy to improve the lives of disabled people and ensuring pension savers are protected from unscrupulous scammers.

To succeed in the role, you will have creative campaigns experience, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.

We are a close-knit marketing team that collaborates with the press, external affairs, visits and internal comms teams, as well as private offices, policy and frontline colleagues.

This post will be based in Sheffield or Leeds.

If this sounds like the right fit for you, we would love to hear from you!

• Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and audience insight. Use strategic thinking to translate business objectives into actionable marketing plans, driving clarity from ambiguity.
• Develop a strong understanding of our audiences and how to deliver behaviour change. Be an audience champion, act as the voice of the customer, and serve as a subject matter expert, building strong relationships with internal stakeholders.
• Develop and deliver end-to-end multi-channel paid media campaigns, with sizeable budgets, as well as low/no cost marketing activity.
• Manage and build positive relationships with external agencies. This includes overseeing media planning and buying and ensuring that our work is cost effective, high quality and represents good value for the taxpayer.
• Manage the development of messaging and creative content across campaigns, delivering through both in-house and agency creative teams for a full range of channels.
• Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
• Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
• Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.

Permanent

Full-time

Leeds, Quarry House; Sheffield Hartshead Square

For candidates requesting to work in Sheffield Hartshead Square, these roles will initially be based at Hartshead Square and then move to 1 West Bar by early 2028

This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

Apply before 11:55 pm on Monday 16th November 2026

484785

Senior Executive Officer

Communications / Marketing

1

We'll assess you against these technical skills during the selection process:

• Describe a complex marketing campaign you have developed and delivered end-to-end. What was your approach and what did you achieve? (Lead question)
• Tell us about a time you managed an external agency relationship to deliver a complex marketing campaign.
• Describe your experience of planning and delivering paid media campaigns with significant budgets. How did you ensure effectiveness and value for money?
• Give an example of a campaign where you used evaluation or performance data to improve delivery. What was the outcome?
• Insight
• Ideas
• Implementation
• Impact

We only ask for evidence of these technical skills on your application form:

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

If you're an existing Civil Servant and want to know more about transferring to another Department, refer to your current department's guidance on transfers within the Civil Service.

Candidates should not resign from their current job until all appropriate checks have been successfully completed.

If you have questions about the role, DWP or the application process, please contact.

A reserve list may be held for a period of 6 months from which further appointments can be made.

If you are placed on a reserve list but we cannot immediately offer you a post, please note:

• If you are later offered the role you applied for, in a location you have expressed a preference for, and you decline the offer or are unable to take up the post within a reasonable timeframe you will be withdrawn from the campaign and removed from the reserve list, other than in exceptional circumstances (e.g. a contractual Part Time Working Pattern cannot be accommodated in the initial role offered or in cases of serious ill health).
• If DWP makes an offer of an alternative role or location to that which you originally applied for, and you decline that offer, you will be able to remain on the reserve list.

New entrants are expected to join on the minimum of the pay band.

Before applying for this vacancy, current employees of DWP should check whether a successful application would result in changes to their terms & conditions of employment, e.g. mobility, pay, allowances. If you are a current employee and are successful you must be able to be released from your current post within four weeks.

Those on protected TUPE/ COSoP terms and conditions applying on promotion or voluntary permanent level move will adopt DWP's Terms and Conditions and this may have a different impact on pay and allowances. Please review this prior to acceptance of a role.

Civil Servants that would transfer into DWP from other government organisations, following successful application, will assume DWP's terms & conditions of employment current on the day they are posted, unless DWP has stated otherwise in writing. Accepting a post will be taken to mean acceptance of revised terms & conditions.

Civil Servants applying on promotion will usually be appointed to the salary minimum or within 10% of existing salary.

Any move to DWP from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may, however, be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at the Childcare Choices Website.

Feedback will only be provided if you attend an interview or assessment.

Successful candidates must undergo a basic (or equivalent) criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

• Name : Julia Johnson
• Email : Julia.johnson@dwp.gov.uk

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