Brand and Marketing Director

 15+ years' experience in senior brand and marketing leadership roles, ideally within luxury, premium fashion or lifestyle brands.

• A proven track record of building and scaling brands across international markets, delivering both brand equity and commercial growth.
• Significant experience developing brand strategy and leading integrated marketing campaigns within a premium or luxury brand environment.
• Strong creative judgement and a refined understanding of luxury aesthetics, with the ability to partner effectively with Founders, Art Directors and creative teams.
• Deep expertise across brand strategy, integrated marketing, PR, influencer marketing, content, social media and communications, with strong experience partnering with creative teams.
• Strong commercial acumen, with experience managing budgets, optimising marketing investment and delivering measurable ROI.
• A strategic mindset with the ability to leverage customer insights, market trends and data to shape brand strategy, influence product development and support commercial decision-making.
• An inspiring and collaborative leader with experience building, mentoring and leading high-performing multidisciplinary teams.
• Outstanding communication, presentation and stakeholder management skills, with the ability to influence and build strong relationships at executive level.
• A passion for craftsmanship, sustainability, innovation and the evolving luxury landscape.
• Experience using AI and emerging technologies to enhance creativity, marketing performance and operational efficiency.

Job Title: Brand and Marketing Director
Location: London
Reports to: Managing Director

About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, 'A Bag, A Life', in partnership with SOS Children's Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

The role
We are seeking an exceptional Brand & Marketing Director to lead DeMellier's global brand, marketing and communications strategy. Reporting directly to the Managing Director, this is a pivotal leadership role that will shape the next phase of the company's growth and strengthen DeMellier's position as a leading contemporary luxury brand. Working closely with the Managing Director and Founder, you will define and evolve DeMellier's brand vision, visual identity and creative direction, ensuring every customer touchpoint reflects the brand's distinctive aesthetic, craftsmanship and values. You will set the creative standard across campaigns, photography, content and communications, balancing exceptional brand building with measurable commercial impact. Leading a high-performing multidisciplinary team across Creative, Graphic Design, PR & Communications, Marketing, Social Media, Content and Brand Activations, you will work in close partnership with Product, E-commerce, Retail, Wholesale and Operations to ensure the brand is consistently expressed throughout the customer journey.
This role is ideal for an inspiring leader who combines strategic thinking with exceptional creative judgement, has experience building premium or luxury brands, and is passionate about creating distinctive brand experiences that drive long-term desirability, cultural relevance and commercial growth.