Business Analyst

• Aviva Digicare + workplace / Car leasing and cycle to work scheme
• Colleague discount scheme / Perks at work / Gym discounts
• Life assurance / Workplace pension scheme
• Opportunity to work on high-impact marketing technology initiatives
• Collaborative Agile environment
• Ongoing professional development

**Please note that we are unfortunately unable to provide visa sponsorship for this position. Applicants must have the right to work in the UK.

We are seeking a data-driven Business Analyst to join the Connells Group Technology team, supporting Marketing operations. Working in an Agile Scrum team, you will help deliver technology solutions that enable customer engagement, campaign effectiveness, and personalisation. The role focuses on data, integrations, and customer preferences, ensuring scalable and compliant solutions aligned to business goals.

• Stakeholder Engagement: Work with Marketing teams to understand business objectives, customer journeys, and data needs; translating these into actionable user stories.
• Data & Integration Analysis: Define requirements for data flows, platform integrations (e.g. CRM, marketing tools), and data transformations.
• Data Privacy & Compliance: Embed GDPR, consent, and communication preferences into solutions by design.
• Requirements & Discovery: Lead workshops and analysis to improve targeting, segmentation, and campaign outcomes.
• Backlog Support: Collaborate with Product Owners to refine and prioritise user stories with clear acceptance criteria.
• Agile Delivery: Work closely with engineers in sprint activities, providing clarity on data, APIs, and dependencies.
• Campaign Alignment: Support timely delivery of solutions aligned to marketing schedules.
• Cross-Team Collaboration: Liaise with Marketing, Technology, and third-party vendors.
• Continuous Improvement: Drive improvements in data quality, governance, and integration processes.

We offer a hybrid working arrangement with 2 days per week in our Milton Keynes office.