Marketing Strategy Specialist (Pro Video)

• Proven experience developing and delivering B2P Marketing strategies, ideally within a technology, imaging or consumer electronics environment.
• Strong commercial and strategic mindset, with an excellent understanding of European consumer markets, customer behaviours and industry trends.
• Ability to translate complex products and technologies into compelling customer value propositions and insight-led marketing strategies.
• Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across senior leaders, cross-functional teams and international markets.
• Strong interpersonal and cross-cultural skills, with a proven ability to build trusted relationships across diverse teams and regions.
• Commercially astute, with experience managing marketing budgets and optimising investment to maximise ROI.
• Highly organised and able to manage multiple priorities while delivering high-quality work in a fast-paced environment.
• Good understanding of consumer technology trends and their commercial impact, including areas such as imaging, sensors, optics, image processing and networking.
• Demonstrated success delivering integrated marketing campaigns that drive brand awareness, customer engagement, consideration, purchase intent and commercial growth.
• Experience developing compelling customer value propositions, translating technical product features into meaningful consumer benefits that differentiate products in the market.

Canon Core Behaviours​

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

Salary up to £47,000 - 56,185 plus 10% bonus (dependant on experience)

• Own the marketing strategy for your assigned customer segments and product portfolio, developing insight-led plans that drive business growth and support ITCG's strategic objectives.
• Turn market intelligence into action by analysing customer, competitor and industry trends to identify opportunities and shape long-term marketing direction.
• Lead the development and delivery of integrated marketing strategies, product launches, brand campaigns and lifecycle activity that deliver measurable commercial impact.
• Create compelling strategic marketing briefs that align stakeholders, inspire outstanding execution and ensure every campaign is positioned for success.
• Manage end-to-end marketing plans, from strategy and planning through to execution, optimisation and performance measurement.
• Influence and collaborate with senior stakeholders, Product Management, Sales, Marketing teams, National Sales Organisations (NSOs) and agency partners to deliver exceptional customer experiences across Europe.
• Monitor campaign and market performance, using data and insights to continuously optimise marketing effectiveness and respond to changing market conditions.
• Lead cross-functional collaboration, bringing together diverse teams to align priorities, drive innovation and deliver against shared business goals.
• Be the recognised expert for your customer segments and product categories, providing strategic insight, thought leadership and innovative ideas that shape Canon's marketing direction.
• Champion marketing excellence, staying ahead of market, customer and technology trends while continuously developing your expertise to keep Canon at the forefront of marketing innovation.

• Proven experience developing and delivering B2P Marketing strategies, ideally within a technology, imaging or consumer electronics environment.
• Strong commercial and strategic mindset, with an excellent understanding of European consumer markets, customer behaviours and industry trends.
• Ability to translate complex products and technologies into compelling customer value propositions and insight-led marketing strategies.
• Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across senior leaders, cross-functional teams and international markets.
• Strong interpersonal and cross-cultural skills, with a proven ability to build trusted relationships across diverse teams and regions.
• Commercially astute, with experience managing marketing budgets and optimising investment to maximise ROI.
• Highly organised and able to manage multiple priorities while delivering high-quality work in a fast-paced environment.
• Good understanding of consumer technology trends and their commercial impact, including areas such as imaging, sensors, optics, image processing and networking.
• Demonstrated success delivering integrated marketing campaigns that drive brand awareness, customer engagement, consideration, purchase intent and commercial growth.
• Experience developing compelling customer value propositions, translating technical product features into meaningful consumer benefits that differentiate products in the market.

Canon Core Behaviours

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

Salary up to £47,000 - 56,185 plus 10% bonus (dependant on experience)