Job title: Junior Commercialisation Manager
Department: Real Estate
LOCATION: Sheffield, Meadowhall Centre
REPORTING TO: Retail Leasing & Commercialisation Director
TYPE OF CONTRACT: Permanent
PLACES PEOPLE PREFER
Our purpose is to create and manage outstanding places which deliver positive outcomes for all our stakeholders on a long term, sustainable basis.
We are a FTSE listed business with a strong balance sheet and £15.2bn of assets under management. But with just 600 employees you're given the ability to make a big impact and elevate your career quickly.
Our diverse, passionate team of experts works on some of the most ambitious, innovative and sustainable projects in the country - from our high-quality campuses across central London, to some of the top retail schemes in the UK - providing a rewarding career journey where you can shape how you grow.
We believe in shared success and enabling people to be themselves. If you want to feel listened to and understood in an environment where your opinions count and bright ideas are encouraged, you've come to the right place!
In our latest engagement survey, 81% of colleagues said they are proud to work at British Land!
THE ROLE
This role forms an integral part of the British Land Commercialisation Team. The Junior Commercialisation Manager will support the identification, development and delivery of income-generating opportunities, including pop-up retail, brand experiences, promotions, events, filming and experiential installations. Working under the guidance of the Commercialisation Managers, the role combines partner engagement, commercial coordination, operational delivery, compliance and performance reporting.
WHAT YOU'LL DO
How to Play
The role is responsible for supporting the full lifecycle of commercialisation activity, from responding to enquiries and developing proposals through to coordinating delivery, monitoring performance and maintaining accurate records. The Junior Commercialisation Manager will build effective relationships with brand partners, agencies, occupiers and internal teams, contribute to income and visitor-experience objectives, and progressively take ownership of agreed projects and accounts.
- Support the generation and conversion of commercial enquiries, preparing proposals, schedules and supporting information for prospective brand partners, pop-up retailers, promoters and agencies.
- Use social media, including LinkedIn, to raise the profile of the commercialisation team, showcase successful activations, develop industry relationships and generate new income opportunities, working within agreed brand and communications guidelines.
- Plan and maintain a pipeline of relevant social media content, collaborating with marketing colleagues and partners to source stories, imagery, case studies and commercially focused updates.
- Coordinate the end-to-end delivery of agreed activations, including site selection, documentation, approvals, operational planning, arrival, trading and departure.
- Develop strong day-to-day relationships with partners and stakeholders, providing a responsive, professional and commercially focused service.
- Ensure activity complies with British Land and centre standards, contractual requirements, health and safety procedures and relevant legislation.
- Maintain an accurate commercialisation pipeline, booking records, income data and account reconciliations, escalating risks or variances promptly.
- Use Excel to maintain and analyse commercial performance data and prepare accurate monthly management team reports, dashboards, presentations and case studies covering income, pipeline, occupancy, forecasts, social media engagement and customer feedback, highlighting trends, risks and recommended actions.
- Actively explore, adopt and share appropriate new technologies, including machine learning and automation tools, to streamline processes, improve reporting and enhance team efficiency, while following company policies on data security, governance and responsible use.
- Attend progress meetings, contribute ideas for new revenue opportunities and provide cover or support across the wider commercialisation portfolio when required.
How to Win
- Contribute to the delivery of the commercialisation business plan, including income, occupancy, visitor-experience and partner-satisfaction objectives.
- Build and maintain a healthy pipeline of relevant brands, operators, promoters and agencies, using LinkedIn and other appropriate social media channels to identify prospects, start conversations and progress opportunities in a timely manner.
- Build the team's external profile through regular, engaging social media content that demonstrates commercialisation expertise, celebrates partner success and supports lead generation.
- Deliver well-planned, safe and high-quality activations that enhance the asset and minimise disruption to customers and occupiers.
- Demonstrate sound commercial judgement in preparing proposals, monitoring agreed terms and identifying opportunities to improve income or efficiency.
- Build productive, long-term relationships with customers, occupiers, community partners and internal stakeholders.
- Support the review and performance management of appointed commercialisation, brand and marketing agencies.
How to Measure
- Income delivered against budget and the value, quality and conversion of the opportunity pipeline.
- Successful delivery of activations against agreed timelines, standards, contractual terms and partner expectations.
- Accuracy, timeliness and clarity of Excel-based management team reporting, including pipeline, booking, income, forecast, compliance and reconciliation information.
- Growth in the team's social media presence and engagement, including LinkedIn activity, qualified commercial leads and income opportunities attributable to social media.
- Positive feedback from brand partners, customers, occupiers and internal stakeholders.
- All commercialisation activities comply with relevant legislation, British Land policies and asset operating procedures.
- Evidence of new ideas, continuous improvement and increasing ownership of projects under the guidance of the Commercialisation Manager.
- Demonstrable efficiency, quality or insight improvements achieved through the appropriate adoption of new technology, including machine learning and automation.
Additional Responsibilities
- Work collaboratively with colleagues across the business, occupiers, customers, agencies and external partners to support the successful operation and commercial performance of the campus.
- Build effective internal and external relationships, representing the business professionally at meetings, presentations, networking events and industry forums.
- Contribute to operational activities, working groups and incident management as required.
- Identify opportunities to improve efficiency and enhance services.
- Travel to other British Land locations and attend external events where required.
- Complete relevant training, follow company policies and undertake other reasonable duties in line with business needs.
ABOUT YOU
You'll be commercially minded, organised and proactive, with strong communication skills and the confidence to build relationships with a range of internal and external stakeholders.
You'll also bring:
- Strong written and verbal communication skills, with a collaborative and customer-focused approach.
- Commercial awareness and an interest in retail, brands, events, media or experiential activity.
- Confidence using social media, particularly LinkedIn, to create engaging content and build professional networks.
- Strong numerical and analytical skills, with the ability to interpret budgets, income and performance data.
- Excellent organisation and attention to detail, with the ability to manage competing priorities and deadlines.
- Good judgement, initiative and a proactive approach to solving problems and making recommendations.
- Strong Excel skills, including formulas, pivot tables, charts and reporting, alongside proficiency in Microsoft Office.
- Curiosity and adaptability, including an interest in using emerging technology and automation to improve productivity.
- A professional and flexible approach, including occasional travel or activity outside standard working hours.
Desirable
- Experience within a retail or leisure destination.
- Event management experience.
OUR SHARED VALUES
our values are what we stand for at British Land, they're not just a label on the door; they connect us every day to our vision, purpose, and strategy. They help us to promote an inclusive, positive, and collaborative culture. You cancorporate website.
Bring your whole self
Listen & Understand
Smarter together
Build for the future
Deliver at pace
A REWARDING PLACE TO BE
Our People - Just ask anyone why they love working here and they will tell you it's the people. They're highly talented, passionate, and collaborative! We thank our people with rewards that feel rewarding; you can review our market leading benefits here.
OUR RECRUITMENT PROCESS
If you enjoy bringing your whole self to work, share our values and are excited about our purpose we'd love to hear from you! We are committed to providing an accessible and inclusive process learn more about our selection process here.
#LI-Hybrid
Please note that we endeavour to get back to all applicants within 28 days. If you haven't heard from us within this period, please assume that you have been unsuccessful on this occasion.
