Lead Content Designer in Leeds

What you'll do

The role

As Lead Content Designer you will own the content approach for both teams, set standards, and work hands-on on complex journeys. You will work closely with user researchers, interaction designers, product managers, clinical colleagues and policy teams, and you will be the senior content voice in design decisions and service assessments.

Key responsibilities

Content leadership • Set and maintain the content strategy and standards across the booking and appointment management services. • Make sure content follows the client's design system and style guide, and contribute patterns back where gaps exist. • Review and quality-assure content produced by other designers and teams. • Mentor and support content designers, and help build content capability across both teams. • Represent content design in service assessments against the GDS Service Standard.

Hands-on content design • Design and iterate content for eligibility checks, booking flows, confirmations, reminders, changes and cancellations. • Write and test transactional messages, including emails and SMS notifications. • Turn complex clinical, eligibility and policy rules into plain English that the public can act on. • Design for accessibility (WCAG 2.2 AA) and for users with low digital confidence, low literacy or English as an additional language. • Use research, analytics and call-centre insight to identify problems and measure the effect of content changes.

Stakeholder management • Work with clinical, policy, legal and communications stakeholders to agree accurate content, often at pace when programme guidance changes. • Explain and defend user-centred content decisions to senior stakeholders, with evidence. • Coordinate with other product teams so that content stays consistent across the wider vaccination journey.