Head of Motor Customer Value & Proposition

Head of Consumer Marketing - Mobility

The Role

As an integral leader within our Mobility Finance department, this role offers the opportunity to shape and deliver our Mobility Marketing strategy, customer propositions and future growth agenda. With ownership of the TCM, loyalty and renewal propositions, the focus will be on developing market-leading solutions that strengthen customer engagement, maximise retention and support sustainable sales growth and fair profitability across OEM partners, retailers and PF UK.

Working closely with key stakeholders and partners, the role will lead the development and launch of innovative products, propositions and commercial offers that create incremental value and strengthen long-term OEM relationships. A key priority will be identifying opportunities for greater integration, ensuring our solutions continue to evolve in line with the needs of customers and partners.

Ultimately, this role brings together commercial insight, customer focus, innovation and strong relationship management to enhance our market position, deepen strategic partnerships and drive sustainable growth and profitability.

Key Responsibilities

• Partner closely with the Mobility Management Team to develop and deliver the Mobility Marketing strategy, supporting defined growth and targets, strengthening existing partnerships, and enhancing brand value.
• Create and deliver marketing campaigns to support OEM finance offers
• Actively benchmark the PF UK Mobility proposition against competitor solutions and lead the design and ongoing evolution of the PF UK Mobility product
• Own the end-to-end TCM, loyalty, and renewal proposition and solution (P360 or equivalent), with clear accountability for performance and outcomes
• Develop and champion new products, operating models, and services that deliver tangible value to OEMs/brands and generate incremental revenue, with a particular focus on the white-label solutions to maximise the commercial and strategic value
• Liaise cross-functionally to gather requirements and develop tailored solutions for prospective new partners.

Location: Solihull; a flexible hybrid working model which supports you as well as enabling you to work collaboratively with your colleagues

Contract: Full-time, Permanent

• Strong mobility product knowledge
• OEM relationship management
• Proven track record of successfully designing, implementing and developing TCM, renewal, and loyalty propositions, delivering measurable improvements in retention and customer engagement
• Outstanding track record in Marketing development gained within B2B2C blue chip lending business.

Making a positive impact is at the heart of everything we do. We're looking for people who live by our values, who are positive, brave, and own it. Don't let confidence hold you back. You don't need to meet every requirement - if you have around 75% of the skills and the right attitude, we'd love to hear from you.

Learn more about careers with us: https://www.bnpparibas-pf.co.uk/careers ;