YouTube Entertainment Channel Lead

JOB DETAILS

JOB BAND: D
CONTRACT TYPE: Attachment / Fixed-term, Full-time until 02/11/2027
DEPARTMENT: BBC iPlayer & Channels
LOCATION: Salford
PROPOSED SALARY RANGE: £42,000 - £52,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Please note: this role will be mapped to the career path framework role of Senior Editorial Manager.

PURPOSE OF THE ROLE

The BBC Youth Audiences team is seeking a YouTube Entertainment Community Lead to grow and manage the audience for a new entertainment channel targeting UK 16-34-year-olds. Reporting to the YouTube Entertainment Editor, you will drive engagement, community growth and channel operations, creating a distinctive voice and building loyal audiences across YouTube and social platforms. The role suits someone with proven experience managing entertainment communities and a strong understanding of engagement, publishing, scheduling and audience development.

WHY JOIN THE TEAM

This is an opportunity to play a leading role in building a new BBC entertainment destination for young audiences. You'll help shape not just what we publish, but how audiences engage with it, grow around it and become part of its community.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Lead audience and community management, creating a distinctive and engaging channel voice.
• Manage weekly publishing schedules across YouTube, including long-form content, Shorts and supporting social posts.
• Drive community engagement through comments, polls, posts, live chats and other YouTube tools.
• Develop initiatives that increase audience loyalty, repeat viewing and deeper engagement.
• Collaborate with editorial teams to identify audience interests, conversations and emerging trends.
• Optimise content using YouTube best practices, including titles, descriptions, tags, thumbnails, testing and publishing strategies.
• Monitor community health and performance, maintain workflows and reporting, and support audience growth across YouTube, TikTok and Instagram.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Significant experience building and growing online communities within entertainment, youth, creator or social-first brands.
• Proven success engaging 16-34-year-old audiences across YouTube and other social platforms.
• Strong knowledge of YouTube community features, audience engagement strategies and platform analytics.
• Experience publishing and managing content across YouTube and at least one other major social platform.
• Skilled in using audience data and insights to inform content and community strategies.
• Strong organisational and editorial skills, with experience managing complex publishing schedules and maintaining audience tone and voice.
• Excellent communication and stakeholder management skills, with the ability to identify emerging trends and collaborate across editorial, production, creative and social teams.

DESIRED BUT NOT REQUIRED

• Experience launching or growing a YouTube channel.
• Experience working with creator, entertainment or talent-led content.
• Basic editing and asset creation skills using tools such as Canva, Photoshop, CapCut or Premiere Pro.
• Understanding of public service media and reaching young audiences through digital platforms.

If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.