Senior Content Manager

• Multi-brand environment: Has worked in a house of brands, or multi brand environment.
• Brilliant writer and editor: Has written comprehensive, high quality thought-leadership in a competitive market with distinctive points of view.
• Content producer: Has delivered content tied to a measurable pipeline.
• AI-native: Uses AI-assisted approaches to work faster.
• Commercially minded and data-driven: Deep grasp of the marketing funnel, with hands-on HubSpot, Gainsight, and equivalent platforms.
• Brand custodian: Has maintained brand guidelines and an asset library; comfortable prioritising requests.
• Strong project manager: Runs several concurrent workstreams across content, events, and ad hoc requests without dropping the ball.
• Excellent eye for design: Not a designer, but can brief, spot off-brand work, and direct a freelancer to a better result.
• B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand's role in trust-building.
• Stack: Experience using Canva, Claude, Gemini, Gainsight, HubSpot.

Salary: up to £60,000 per year

• Report on gated content leads, webinar leads, content downloads, website sessions, AI referrals, and customer webinar attendance.

The chance to work alongside a team of hard-working, passionate people in a role where you'll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching)
• All of our roles champion flexible working and we are happy to discuss what this means to you!
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year

We are looking for a Senior Content Manager to turn our high-level content strategy into high-impact campaigns that drive demand and awareness across Arbor and the full School Management Suite.

You will lead the execution of content strategies for Arbor and the School Management Suite, under the direction of the Head of Brand and Content, and lead on thought leadership and campaigns designed to drive demand and brand engagement.

As we look to the future, you will help shape the workflows of an AI-native content team and orchestrate a world-class network of freelance designers, videographers, and photographers. Partnering deeply with Demand Gen, Product, Customer Success, and Sales, you will also support the Head of Brand and Content on critical integration workstreams as our group continues to expand through organic growth and M&A. We need an operational engine who can execute at pace and an inspiring cross-functional collaborator to unite our story.

• Own the termly content calendar and deliver against the plan agreed with the Head of Brand and Content
• Generate customer and market insights to inform the content plan, sharing learnings with the team
• Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership.
• Lead the production of flagship pieces for Arbor and develop equivalents across the other brands.
• Act as the lead writer and editor for the group, turning customer interviews, panels, and internal expertise into credible thought leadership.
• Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture.
• Adjust the content mix, with the Head of Brand and Content, based on funnel data.
• Collaborate with Product Marketing to translate product messaging into campaigns that land with the right personas.
• Manage and develop relationships with key partners for campaign and content launches.
• Lead on programming event content.
• Maintain the brand asset library and apply brand guidelines consistently across content. Handle incoming content and brand requests within the priorities set by the Head of Brand and Content.
• Support the Events and design teams on print and event collateral, briefing suppliers as needed.
• Own the Arbor, SAMpeople, and TimeTabler websites, including blog publishing, page builds, content updates, and campaign landing pages.
• Own organic growth and engagement on LinkedIn, for our brands and key people across the team.
• Execute the group SEO and GEO plan set by the Head of Brand and Content, tracking impact on organic and AI-referral traffic.
• Work with the Arbor Community platform to seed thought leadership and increase engagement.
• Partner with the Senior Events Manager on content workstreams for ArborFest, industry conferences, and partner activations, including programme copy, speaker briefings, slides, livestream content, and the downstream content pipeline.
• Maintain digital brand assets with the Product Marketing team as products evolve.

Location: London, Hybrid - two days per week in the office

Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com

Please note: We are unable to provide visa sponsorship at this time.