Director - Demand Generation Consumer Acquisition and Brand

• Significant experience leading acquisition, growth, brand or integrated marketing functions, with responsibility for large-scale consumer acquisition, brand building and ATL media investment. 
• Proven track record of developing growth strategies, driving innovation and delivering measurable commercial outcomes through marketing investment. 
• Demonstrated experience developing and executing consumer marketing strategies across major ATL channels, including TV, Online Video, Audio and Out of Home. 
• Experience managing significant marketing budgets, investment portfolios and strategic growth programmes. 
• Experience building and optimising large-scale marketing investment plans, balancing short-term acquisition performance with long-term brand growth. 
• Strong experience shaping customer propositions, acquisition programmes and growth strategies. 
• Demonstrated success leading creative and media agency partnerships, including strategic planning, campaign development, performance management and investment optimisation. 
• Strategic thought leader with experience identifying, implementing and scaling innovative marketing approaches, capabilities or business opportunities. 
• Commercially curious, customer-focused and comfortable operating in ambiguity and change.  
• Strong communication, influencing and negotiation skills, with the ability to build credibility and drive commercial outcomes across internal and external stakeholders.  
• Strong analytical mindset, with the ability to convert customer, partner and performance insight into commercial decisions and investment priorities.  
• Proven ability to lead and develop high-performing teams in complex, matrixed organisations.  
• Excellent stakeholder management and influencing skills, with the ability to operate effectively across senior internal and external audiences.  
• Exceptional people leader with the ability to inspire, motivate and develop high-performing teams.  

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for this position.  

• Develop and execute the Consumer Card acquisition strategy for the UK market across ATL channels.
• Own acquisition planning, investment prioritisation and performance management across the Gold, Platinum, Cashback and Centurion portfolios.
• Develop annual and quarterly acquisition plans aligned to business objectives, customer needs and portfolio priorities.
• Establish clear acquisition objectives, measurement frameworks and performance targets, regularly reviewing results and optimising activity to improve commercial outcomes.
• Manage significant acquisition investment, optimising channel mix, marketing effectiveness and return on investment.
• Drive a culture of innovation, testing, learning and continuous optimisation to unlock growth, improve acquisition performance and identify new sources of competitive advantage.
• Identify, evaluate and scale innovative marketing capabilities, channels and approaches that improve customer acquisition, marketing effectiveness and commercial outcomes.
• Partner closely with Product, Finance, Analytics, Risk and Performance Marketing teams to deliver sustainable acquisition growth across the full customer journey, from awareness through to approval.
• Provide leadership and oversight of marketing governance, ensuring all acquisition and brand activity meets regulatory requirements, risk standards and internal control expectations whilst supporting strong customer outcomes and sustainable growth.
• Develop integrated acquisition plans spanning consideration, demand generation, acquisition offers, conversion and approval, ensuring marketing investment is deployed effectively across the full funnel.
• Partner closely with the Offers & Demand Optimisation team to shape acquisition offer strategies and integrated marketing plans that maximise prospect demand, response and long-term customer value.
• Translate customer insight, market trends and competitive dynamics into actionable growth strategies and investment priorities.
• Own UK Brand strategy and ATL Brand marketing activity.
• Partner closely with GABM to maximise the impact of local and global brand investment and increase brand consideration amongst prospective Cardmembers.
• Influence creative development and media strategies to better meet the evolving needs of UK consumers.
• Provide strategic leadership for local brand initiatives and activations that strengthen the relevance and differentiation of the American Express brand.
• Support the activation of global experiences and sponsorship programmes, including Formula 1 and NFL properties.
• Own senior relationships with creative and media agency partners, ensuring high-quality strategic thinking, executional excellence and strong commercial outcomes.
• Challenge and influence agency partners to continuously improve effectiveness, innovation and return on marketing investment.
• Lead and inspire a high-performing team and agency partners to deliver measurable business impact.

• Significant experience leading acquisition, growth, brand or integrated marketing functions, with responsibility for large-scale consumer acquisition, brand building and ATL media investment.
• Proven track record of developing growth strategies, driving innovation and delivering measurable commercial outcomes through marketing investment.
• Demonstrated experience developing and executing consumer marketing strategies across major ATL channels, including TV, Online Video, Audio and Out of Home.
• Experience managing significant marketing budgets, investment portfolios and strategic growth programmes.
• Experience building and optimising large-scale marketing investment plans, balancing short-term acquisition performance with long-term brand growth.
• Strong experience shaping customer propositions, acquisition programmes and growth strategies.
• Demonstrated success leading creative and media agency partnerships, including strategic planning, campaign development, performance management and investment optimisation.
• Strategic thought leader with experience identifying, implementing and scaling innovative marketing approaches, capabilities or business opportunities.
• Commercially curious, customer-focused and comfortable operating in ambiguity and change.
• Strong communication, influencing and negotiation skills, with the ability to build credibility and drive commercial outcomes across internal and external stakeholders.
• Strong analytical mindset, with the ability to convert customer, partner and performance insight into commercial decisions and investment priorities.
• Proven ability to lead and develop high-performing teams in complex, matrixed organisations.
• Excellent stakeholder management and influencing skills, with the ability to operate effectively across senior internal and external audiences.
• Exceptional people leader with the ability to inspire, motivate and develop high-performing teams.

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for this position.