Paid Search Senior Executive

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At Wise, we're on a mission to empower users to make smarter, more transparent financial
decisions. We operate as a collective of autonomous teams, trusting and empowering
everyone to take ownership and execute on the things that drive the greatest impact for our
customers.

The search landscape is evolving rapidly, driven by generative AI, machine learning and
changing customer discovery behaviours. We’re looking for a data-driven Paid Search
Senior Executive to help us deliver and optimise campaigns across multiple platforms,
markets and languages.

You’ll bring at least 1-2 years of hands-on paid search experience and should be comfortable
working with campaign data, identifying opportunities and turning insights into action. You’ll
also be curious about new developments in search, including AI-powered campaign formats,
automation and bidding.

Working closely with other Paid Search specialists and cross-functional partners, you’ll
contribute to customer acquisition growth while developing your skills in managing
increasingly complex, global campaigns.

•  Manage and optimise paid search campaigns that support customer acquisition and efficiency goals.
• Work across large-scale Google Ads, Microsoft Ads and Apple Ads accounts covering multiple markets and languages.
• Monitor campaign performance, identify trends and recommend practical actions to improve results.
• Support campaign launches and expansion into new markets, products and search or discovery channels.
• Carry out regular account maintenance, quality assurance and performance checks to ensure campaigns are accurate and operating as intended.
  
  AI and Automation
   
• Use platform automation and AI-powered features, such as automated bidding, Performance Max and AI Max, to improve campaign performance and operational efficiency.
• Identify opportunities to make recurring processes more efficient through automation, templates or improved ways of working.
• Stay informed about developments in search marketing, generative AI and evolving customer discovery behaviour.
  
  Testing and Customer Experience
   
• Support the end-to-end delivery of structured tests across ad copy, assets, targeting and landing pages.
• Develop clear hypotheses, monitor results and turn findings into actionable recommendations.
• Use search-term, campaign and customer-behaviour insights to improve the relevance and clarity of our advertising.
• Work with colleagues across Marketing, Product and Analytics to help customers find the information and services most relevant to their needs.
  
  Reporting and Analysis
   
• Maintain and improve campaign reports and dashboards, ensuring performance is communicated clearly and accurately.
• Analyse campaign data to identify optimisation opportunities, risks and areas requiring further investigation.
• Support forecasting and campaign planning by providing reliable performance inputs and clearly explaining underlying assumptions.

Translate analysis into concise recommendations for both paid search colleagues and wider stakeholders.

Collaboration and Development
 

• Work closely with Paid Search team members, sharing learnings and contributing to collaborative problem-solving.
• Partner with teams including SEO, Product, Analytics and Paid Marketing on projects that improve acquisition and the wider customer journey.
• Take ownership of assigned projects and campaign areas, communicating progress, risks and results clearly.
• Contribute to team documentation, best-practice processes and knowledge-sharing sessions.
• Proactively seek feedback and develop your technical, analytical and commercial paid search skills

• Have 1-2+ years of experience running large, direct response search campaigns for a fast-growing business or agency, ideally with a proven track record of scaling across global markets.
• Practical experience using Google Ads; experience with Microsoft Ads, Apple Ads or other performance marketing platforms is beneficial.
• A sound understanding of campaign structure, keyword management, search terms, audience targeting, ad copy and automated bidding.
• Confidence working with campaign data and using it to identify trends, diagnose performance changes and recommend next steps.
• Familiarity with conversion tracking, attribution and core paid search measurement principles. ●
• Experience using spreadsheets and reporting or visualisation tools to analyse and communicate performance.
• An interest in automation, generative AI and the ways new technologies are changing search marketing.
• Strong attention to detail, with the ability to manage multiple campaigns or tasks while maintaining accuracy.
• Clear communication skills and the ability to work collaboratively with colleagues from different disciplines. 
• A proactive and customer-focused mindset, with a willingness to take ownership, learn and test new approaches.
• An understanding of how paid search contributes to the broader customer journey and works alongside channels such as SEO, Paid Social and Affiliates.