Sr. App Growth Buyer (Future Media Buying Lead)

• 5–7+ years in mobile performance marketing 
• Strong hands-on media buying experience 
• Deep campaign management expertise 
• Experience across DSPs and app networks 
• Strong analytical mindset 
• Structured under pressure 
• Commercially aware 
• Hungry to build something 

You still like being inside platforms.

You still enjoy buying traffic.

But you also want more ownership.

We are not looking for a campaign operator.

We are looking for someone who knows how to scale app growth — and wants to build something meaningful.

Appiness is an AI-powered App Growth Partner turning app users into shoppers.

We don’t optimize for cheap installs.

We optimize for incremental post-install value.

Now we are hiring the person who will help build and scale our Media Buying capability together with our Head of Supply. 

This role starts deeply hands-on.

Shortly, you will evolve into Media Buying Lead and build the team around you.

Media Buying is one of the operational cores of Appiness.

Your decisions directly impact: Performance quality | Margin | Scalability | Client retention | Growth stability 

This is not a traffic buying role. It is the foundation of a scalable app growth engine.

If you’re ready to scale campaigns, build systems and grow into leadership — let’s talk.

As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth. 

appiness.net | tradedoubler.com

Build and run high-performance media buying across differentiated traffic ecosystems that:

• Scale profitable app growth 
• Turn new SSP/DSP partnerships into scalable performance 
• Protect incrementality and margin 
• Create repeatable buying systems 
• Build the foundation of a future elite Media Buying team 

You will work at the center of:

• Supply strategy 
• Campaign execution 
• Scaling logic 
• Performance optimization 

This is a hands-on builder role.

You will work directly inside platforms and manage campaigns across:

• AppLovin/ ironSource / Unity/ Liftoff/ Moloco/ InMobi/ Mintegral/ Chartboost/ AdColony/ Fyber/ Additional DSP ecosystems 

You understand:

• Campaign setup & optimization 
• Bidding strategies 
• Scaling logic 
• Budget allocation 
• Creative testing 
• Post-install optimization 
• Traffic quality analysis 
• Margin protection 

You know how to scale campaigns without destroying efficiency.

You know when scale is real — and when it is fake.

Our Head of Supply will bring new SSPs, DSPs and differentiated traffic opportunities into the company.

Your job is to make them work.

You will:

• Launch and optimize campaigns across new traffic sources 
• Structure testing frameworks 
• Validate traffic quality 
• Identify scalable opportunities 
• Build repeatable optimization logic 
• Turn testing into scalable growth 

You are the bridge between:

• Supply strategy 
• Media buying execution 
• Client performance 

You have strong hands-on experience with:

• Adjust (preferred) 
• AppsFlyer / Singular or similar 

You understand:

• Postbacks & event mapping 
• SKAN complexity 
• Event-based optimization 
• Cohort & LTV analysis 
• Attribution logic 
• Fraud signals 
• Incrementality testing 

If your optimization ends at CPI — this role is not for you.

You know how campaigns operate across:

• Meta 
• Google App Campaigns 
• TikTok 
• Apple Search Ads 

You understand the role of:

• DSPs 
• SSPs 
• App networks 
• Walled gardens 
• OEM supply 
• Premium inventory 

You think cross-channel.

• Successful scaling of new traffic sources 
• Strong post-install performance 
• Stable margin while scaling 
• Structured testing & optimization discipline 
• Strong operational buying quality 
• Successful build-out of Media Buying capability over time 

We care about scalable quality.

Not vanity scale.

• Junior UA managers 
• Dashboard optimizers 
• Pure Meta/Google buyers 
• Passive campaign operators 
• Anyone without deep app ecosystem experience