Brand Partnerships Manager

Minimum Qualification(s)

- Extensive experience in media sales, digital marketing, brand advertising, or online advertising.

- Strong understanding of digital advertising, social platforms, and performance and brand marketing solutions.

- Proven success in building persuasive presentations using industry data and internal performance insights.

- Demonstrated ability to establish and grow relationships with advertisers, agencies and stakeholders.

- Consistent track record of meeting or exceeding revenue goals in a fast-paced environment.

- Demonstrated ability to independently manage a complex portfolio, prioritize competing demands, and drive work forward with a high degree of ownership.

Preferred Qualification(s)

- Working knowledge of self-serve platforms, including auction-based and biddable ad buying models.

- Experience working with global or regional accounts across Europe with an understanding of market-specific dynamics, media landscapes, and regulatory environments.

- Experience working across multiple industries, business units, or client verticals within a complex global organization.

- Deep experience working across the full marketing funnel, with a nuanced understanding of advertiser challenges, measurement, and KPIs.

- Collaborative and team-oriented, with a solution-first mindset and a desire to contribute to a positive team culture.

- Comfort working across regions and time zones in a global, fast-moving environment.

The Global Agency & Accounts (GA&A) + Amazon team partners with some of the world’s most influential advertisers to accelerate growth and deepen engagement across TikTok. We focus on building long-term, trusted relationships with global clients, helping them connect with audiences through creative, data-driven, and scalable solutions.

The Brand Partnerships Manager (BPM) on our Amazon team is a key growth driver responsible for developing long-term, trusted client relationships across multiple brands under a single parent company. This is a strategic and revenue-generating role that combines consultative selling with deep cross-functional collaboration.

The ideal candidate is a proactive and persuasive storyteller, skilled in navigating complex client organizations, aligning solutions to business objectives, and driving measurable results through TikTok’s suite of advertising products. BPMs partner closely with Client Solutions Managers (CSMs) to unlock opportunities, solve problems, and deliver seamless client experiences in a fast-paced, evolving environment.

Responsibilities

- Act as a strategic advisor to clients by demonstrating deep product knowledge and delivering tailored solutions that meet unique business goals.

- Independently own the account planning process and align cross-functional resources to client priorities and long-term growth.

- Elevate TikTok’s brand narrative in key EU markets.

- Drive revenue growth, foster strategic conversations, and build relationships across client organizations.

- Grow global client relationships and scale product adoption across brands, business units and markets.

- Deepen penetration across brands and markets, identifying whitespace opportunities and unlocking incremental investment.

- Maintain strong command of portfolio performance, pipeline, forecasting, and key growth opportunities and risks.

- Create compelling sales presentations and proposals leveraging internal insights and market intelligence to influence and persuade.

- Educate clients on best practices, product updates, and new solutions to drive adoption.

- Manage the full sales lifecycle, including proactive issue resolution, campaign troubleshooting, and optimization in collaboration with CSM.

- Collaborate cross-functionally with product, measurement, creative, and operations teams to enhance client outcomes and inform future roadmaps.

- Identify opportunities to improve TikTok’s ad products and advocate for enhancements that better serve clients and agencies.

- Analyze campaign performance, deliver actionable insights, and continuously iterate to improve results in collaboration with CSM.

- Operate effectively across a global stakeholder network, collaborating across European, APAC, and US time zones when needed.