Senior Influencer Executive - Myprotein Japan

Senior Influencer Executive - Myprotein Japan will be responsible for managing and growing our influencer partnerships to drive brand awareness, engagement, and sales. This role encompasses the full influencer lifecycle - from recruitment and relationship management to campaign execution and performance optimization. You will manage a diverse portfolio of influencers across YouTube, TikTok, and Instagram while working under clear KPIs and budget management.

• Research and discover influencer candidates in fitness, health, and nutrition fields
• Execute strategic outreach to achieve monthly influencer acquisition targets
• Negotiate contract terms with influencer candidates and optimize within budget constraints
• Handle onboarding processes including product sample shipping and brand guideline explanation
• Build and maintain strong relationships with existing influencer partners as primary point of contact
• Conduct regular check-ins to understand influencer needs and identify collaboration opportunities
• Coordinate influencer campaign briefs, timelines, and deliverables
• Review and approve influencer content to ensure brand alignment
• Register and update influencer information in internal systems
• Track performance metrics (engagement rate, reach, sales, etc.) and measure ROI
• Provide regular reporting in English (KPI achievement and budget execution status)
• Analyze data to identify top performers and optimization opportunities
• Monitor and manage influencer risks to ensure brand safety
• Develop influencer utilization strategies in collaboration with the marketing team
• Contribute to portfolio optimization balancing star, mid-tier, and emerging influencers

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Role: Senior Influencer Executive - Myprotein Japan
Brand: Myprotein
Employment: Full-time, Permanent
Reporting to: Senior Marketing Manager
Location: WeWork Offices in Tokyo and the Greater Tokyo Area

THG is a global technology group specializing in delivering brands directly to consumers. We possess famous brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all supported by the fully integrated digital commerce ecosystem of THG Ingenuity.

From technology, content creation, e-commerce, marketing, manufacturing, and new product development to logistics, we handle everything in-house. Through this comprehensive approach, THG is able to fully realize its vision and maintain leadership in a rapidly evolving global industry.

About the Nutrition & Wellness Division:

Nutrition & Wellness is home to the most loved and trusted brands in the wellbeing and nutrition sectors, including the brand family of Myprotein—the world's largest online sports nutrition brand—as well as Myvegan, Myvitamins, and MP Activewear. Our brands and people aim to break boundaries and empower those who demand more.

• 3+ years of practical experience in influencer marketing, social media marketing, or related fields
• Deep understanding of major social media platforms (YouTube, TikTok, Instagram) and the influencer ecosystem in Japan
• Knowledge and industry understanding of fitness, sports nutrition, and health fields
• Proven relationship management and communication skills
• Strategic approach and negotiation skills for influencer acquisition
• Ability to execute tasks based on clear KPIs and budget management skills
• Native-level Japanese (required): For communication with influencers and Japanese internal teams
• Business-level English reporting skills (required): For report creation and communication with global teams
• Data analysis and strategy development capabilities based on performance measurement
• Risk management awareness and problem-solving abilities
• Ability to manage multiple projects simultaneously with strong organizational skills

Job Title: Senior Influencer Executive - Myprotein Japan
Brand: Myprotein
Employment Type: Full-time
> Senior Marketing Manager
Location: WeWork offices in Tokyo and the surrounding metropolitan area

The Senior Influencer Executive - Myprotein Japan is responsible for managing and growing influencer partnerships to drive brand awareness, engagement, and sales. This role encompasses the entire influencer lifecycle, from recruitment to relationship management, campaign execution, and performance optimization. Under clear KPIs and budget management, you will manage a diverse influencer portfolio across YouTube, TikTok, and Instagram.

• Research and discover influencer candidates in fitness, health, and nutrition fields
• Execute strategic outreach to achieve monthly influencer acquisition targets
• Negotiate contract terms with influencer candidates and optimize within budget constraints
• Handle onboarding processes including product sample shipping and brand guideline explanation
• Build and maintain strong relationships with existing influencer partners as primary point of contact
• Conduct regular check-ins to understand influencer needs and identify collaboration opportunities
• Coordinate influencer campaign briefs, timelines, and deliverables
• Review and approve influencer content to ensure brand alignment
• Register and update influencer information in internal systems
• Track performance metrics (engagement rate, reach, sales, etc.) and measure ROI
• Provide regular reporting in English (KPI achievement and budget execution status)
• Analyze data to identify top performers and optimization opportunities
• Monitor and manage influencer risks to ensure brand safety
• Develop influencer utilization strategies in collaboration with the marketing team
• Contribute to portfolio optimization balancing star, mid-tier, and emerging influencers

• 3+ years of practical experience in influencer marketing, social media marketing, or related fields
• Deep understanding of major social media platforms (YouTube, TikTok, Instagram) and the influencer ecosystem in Japan
• Knowledge and industry understanding of fitness, sports nutrition, and health fields
• Proven relationship management and communication skills
• Strategic approach and negotiation skills for influencer acquisition
• Ability to execute tasks based on clear KPIs and budget management skills
• Native-level Japanese (required): For communication with influencers and Japanese internal teams
• Business-level English reporting skills (required): For report creation and communication with global teams
• Data analysis and strategy development capabilities based on performance measurement
• Risk management awareness and problem-solving abilities
• Ability to manage multiple projects simultaneously with strong organizational skills

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.