Director of Camera & Lens

We now have an exciting role for a Director to join our Camera & Lens team at our Film & TV depot in Wembley.

This role is responsible for leading and growing the Camera & Lens business, building on an established and successful foundation to strengthen our position within the Film & TV industry. The role will provide strategic, commercial and operational leadership across multiple locations, driving sustainable growth, expanding into new markets, enhancing customer relationships and ensuring the business continues to deliver an exceptional customer experience. As the senior leader for the business unit, the role is accountable for revenue, profitability, operational performance and the delivery of long-term growth ambitions.

The successful individual will inspire and develop a high-performing team whilst creating a clear vision for the future of the business. They will identify opportunities to innovate, improve market presence and maximise the value of our industry-leading equipment and expertise. Working collaboratively across Sunbelt Rentals, this role will drive transformational change, build organisational capability and establish the Camera & Lens business as the partner of choice for customers across Film & TV and related markets.

Role Responsibilities:

• Develop and execute a clear strategic plan to grow the Camera & Lens business, aligned with the wider Film & TV business objectives.

• Drive sales performance, revenue growth, profitability, and market penetration across all customer segments.

• Identify new business opportunities, emerging technologies, and market trends to position the business for long-term success.

• Build and maintain strong relationships with key customers, manufacturers, production companies, broadcasters, streaming platforms, and industry stakeholders.

• Lead, inspire, and develop a high-performing commercial and operational team, creating a culture of accountability, innovation, and customer focus.

• Work closely with Marketing, Operations, Finance, and Technical teams to deliver exceptional customer experiences and operational efficiency.

• Manage inventory, fleet utilisation, investment planning, and lifecycle management to maximise return on assets.

• Establish clear performance metrics and regularly review business performance against targets, implementing corrective actions where required.

• Champion continuous improvement initiatives that enhance productivity, profitability, and service delivery.

• Represent the business at industry events, trade shows, and customer engagements, strengthening brand presence and market reputation.

This role requires considerable networking and travel and therefore there will be requirement for overnight stays, evening and weekend working.

When not travelling the office base is in Wembley, London.

What can we offer you in return? You'll be joining a highly successful company, the UK's largest equipment rental provider. We provide an Industry leading flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards and a great Company pension scheme.