Manager, Digital Marketing Operations

The Digital Marketing Manager Operations sets the strategy, roadmaps, governance and operating model for the data, CRM, technology, website and operational capabilities that underpin Stantec’s enterprise digital marketing ecosystem.

Leading marketing data and insight, CRM and marketing operations, website and digital experience, the role sets priorities and investment direction across these interconnected capabilities to enable connected, scalable, audience-led and measurable marketing.

Working closely with Marketing, IT, Data and Analytics teams, the role owns the integrated marketing technology and AI roadmap, evaluating emerging capabilities and making strategic recommendations on where Stantec should invest, simplify or evolve its digital marketing ecosystem.

About the Role

• Define the strategy and roadmap for marketing data, reporting and insight, ensuring priority data is integrated, governed and available to support decision-making.
• Set the strategic direction for Stantec’s marketing reporting and business intelligence capability, including the continued development of Power BI and integration of new data sources.
• Set and lead Stantec’s enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation and personalized marketing as core enterprise capabilities.
• Establish the governance, standards and adoption approach required to scale CRM and marketing automation across a complex global organization.
• Set and own the strategy, product roadmap and investment priorities for Stantec’s enterprise website and related digital experiences, balancing audience needs, business priorities and performance insights.
• Act as the senior marketing partner to IT and development teams, translating enterprise marketing priorities into scalable technology and digital experience solutions.
•  Own the enterprise marketing technology roadmap, making informed recommendations on technology investment, integration, simplification and lifecycle management.
• Set the strategic direction for the responsible adoption of AI across marketing, identifying opportunities to improve insight, planning, personalization, automation and efficiency.
• Partner across Content Marketing, Performance Marketing, IT, Data and Analytics to create connected audience and digital experiences.
• Act as a trusted advisor to senior marketing, business and technology leaders on digital capabilities, investment priorities and emerging opportunities.
• Lead, develop and inspire a high-performing specialist team and manage priorities, resources, budgets and external partners.
• Lead the evolution, adoption and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organization.

• Strong strategic understanding of digital marketing operations, marketing technology and data.
• Deep understanding of CRM, segmentation, marketing automation and personalized marketing.
• Strong understanding of website strategy, UX, digital analytics and digital development processes.
• Working knowledge of data integration, business intelligence, privacy and responsible AI governance.
• Strong product, roadmap, investment prioritization and commercial decision-making capability.
• Ability to translate complex marketing objectives into clear technology, data and platform requirements.
• Strong strategic judgment, with the ability to navigate ambiguity, competing priorities and complex stakeholder needs.
• Excellent people leadership, stakeholder management, adoption and influencing capability.
• Demonstrated ability to lead enterprise change and build alignment across Marketing, IT, Data and technology stakeholders.
• Ability to balance innovation with scalability, governance, data quality, privacy and operational sustainability.

• We put people first: We're proud of our friendly, inclusive and collaborative environment where everyone feels valued and driven to succeed. 
• We are driven to achieve: Named in the top 50 companies to work by Glassdoor 2025.
• We do what is right: Industry leading training and development as well as paid for professional subscriptions. A professional progression plan, supporting you to become chartered. 
• We are better together: A supportive and collaborative team environment and wider ERG network (see more on our ERGs here: Stantec Employee Resource Groups)
• Growth: We're on an exciting growth journey across the UK - we want you to be part of it!
• Great Benefits: Competitive salary, bonus schemes, enhanced pension plan, annual leave with the option to buy/sell additional days, private medical insurance, group income protection & life assurance included as standard as well as discounted gym membership and lots more. 
• Hybrid / Flexible working: Enjoy a healthy work-life balance with our hybrid approach to flexible working.