Marketing Executive

An opportunity has arisen to join the Marketing Team as a Marketing Executive at Poole. The purpose of this role is to generate enquiries, drive customer loyalty and retention, and support business growth across Sandown Group's portfolio of automotive brands within Retail Sales, Fleet Sales and Aftersales. The role is responsible for planning and delivering innovative, multi-channel marketing campaigns that enhance brand awareness, strengthen customer engagement, and differentiate the Group from its competitors.

Main Duties and Responsibilities

· Deliver targeted marketing campaigns across digital, social media, CRM, website and traditional channels to drive customer engagement, lead generation and business growth.
· Support the planning and delivery of events, sponsorships, retailer activities and partnerships that enhance brand awareness and customer engagement.
· Manage relationships with manufacturers, agencies and external suppliers to ensure marketing activity aligns with brand objectives and is delivered effectively.
· Create engaging content across multiple platforms, including social media, internal communications, websites and customer marketing campaigns.
· Monitor, analyse and report on campaign performance, marketing insights and ROI, making recommendations to improve future activity.
· Support the development and maintenance of the Group marketing plan, ensuring activities are planned, tracked and delivered within budget.
· Ensure all marketing activity complies with GDPR, manufacturer guidelines and advertising standards.
· Keep up to date with industry trends and emerging technologies, identifying opportunities to improve marketing effectiveness.
· Provide general support to the Group Marketing Manager and Group Operations Director, contributing to wider business objectives.

Experience & Skills Required

· Previous experience in a marketing role, with exposure to marketing campaigns, events and digital marketing activities.
· Strong understanding of social media platforms and content creation.
· Creative, proactive and highly organised, with excellent attention to detail.
· Strong communication and relationship-building skills.
· Confident using Microsoft Office applications, particularly PowerPoint, with the ability to create and deliver engaging presentations.

Experience in a similar role is a requirement of this role as is a full driving licence.

Monday - Friday: 8.30am - 5.30pm (1- hour unpaid lunch break) however occasional evening and weekend working may be a requirement of this role.

Total: 40 Hours a week