Marketing Automation Consultant

What you'll be doing

• Lead stakeholder discovery and customer journey mapping
• Review and validate existing audience segmentation and personas
• Design buyer and influencer journeys across multiple customer segments
• Translate journeys into technical automation specifications
• Define data schemas, CRM objects, entry triggers, decision rules and nurture flows
• Develop lead, engagement and intent-scoring frameworks
• Identify gaps across data, content, channels and existing processes
• Define what can be delivered now versus future-state capabilities
• Create clear documentation for subsequent technical implementation
• Upskill internal stakeholders on marketing automation best practice

What we're looking for

• Deep marketing automation and CRM expertise
• Strong customer journey mapping and segmentation experience
• Ability to bridge marketing strategy and technical architecture
• Experience designing sophisticated B2B nurture and lifecycle programmes
• Strong understanding of platforms such as Salesforce Marketing Cloud, Eloqua and related CRM/data ecosystems
• Knowledge of data models, automation logic, personalisation and lead scoring
• Confident facilitating workshops with senior marketing, sales and technical stakeholders