Sr Manager Brand Experience Design (Retail & Events)

Sr. Manager Brand Experience Design (Retail & Events)

Please apply with your portfolio, either as a separate PDF or through a portfolio link in your CV.

At PMI, we've chosen to do something incredible.
We're transforming our business and building our future on one clear purpose: delivering a smoke-free future. With huge change comes huge opportunity. Wherever you join us, you'll enjoy the freedom to innovate, make an impact, and grow your career in endlessly different directions.

Role Purpose

The Senior Manager Brand Experience Design (Retail & Events) creates distinctive experiences across retail spaces, pop-ups, activations and events. You will translate brand strategies, channel ambitions and consumer needs into physical experiences through spatial design, storytelling and creative problem-solving.

Combining strategic leadership with hands-on creativity, you will bring brand stories to life, create clarity in ambiguous situations, visualise solutions and guide agencies and multidisciplinary partners.

Key Accountabilities

• Lead retail, event and experiential design projects across channels and markets.
• Turn brand strategies and consumer journeys into experiences through ideation, sketching, spatial design and storytelling.
• Shape briefs with stakeholders, challenge assumptions and define solutions as needs evolve.
• Work with teams and agencies to integrate environments, visual communication, content, digital touchpoints and brand assets.
• Adapt global brand assets to local cultures, consumer needs and market realities.
• Develop design principles and best practices, balancing consistency with flexibility.
• Lead multiple projects while contributing to concepts, design development and problem-solving.
• Ensure design quality and a strong consumer experience.

Profile & Experience

• 10+ years' experience in retail, experiential, spatial, event or environmental design within a global brand, agency or consultancy.
• Proven ability to develop physical experiences from concept to implementation.
• Strong portfolio showing creative thinking, spatial storytelling and consumer-centric design.
• Ability to combine strategic leadership with hands-on creativity.
• Experience leading multidisciplinary teams, agencies and specialist partners.
• Knowledge of visual communication, graphic systems, layout and spatial storytelling, including adapting global assets for local relevance.
• Strong stakeholder management, communication and influencing skills.
• Collaborative and self-directed, able to navigate ambiguity, solve open-ended challenges and adapt to change.
• Experience working across global teams, markets and cultures.

Design & Creative Tools

• 3D modelling and visualisation tools such as SketchUp, Rhino, AutoCAD or equivalent.
• AI-enabled creative, visualisation and ideation tools.
• Adobe Creative Cloud, including Illustrator, Photoshop and InDesign.
• Microsoft Office, particularly PowerPoint.
• Ability to create sketches, visualisations, renders and presentations.

Core Skills

Brand Experience Design • Retail & Experiential Design • Creative Direction • Spatial Storytelling • Design Thinking • Project Leadership • Agency Leadership • Stakeholder Influence • Collaboration • Adaptability

What we offer

Our success depends on the talented people who join us. In return, we offer the opportunity to build your career in a truly global organization, work with diverse teams, and contribute to a transformation that is reshaping an entire industry.

#MakeHistory at PMI