Art Director

Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows - connecting insight, concept, copy, imagery and video into scalable systems - so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.

You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision - you're the person in the room who knows how to make the technology deliver on it.

Creative production

• Design and deliver: creative assets across formats - advertising, digital and print - using GenAI tools.

• Translate briefs into output: turn briefs into polished creative work that aligns with project objectives and the relevant visual identity.

• Support flagship projects: contribute to creative production on projects that demonstrate Pencil's product capabilities.

• Juggle volume without dropping quality: manage multiple creative requests simultaneously, maintaining quality and consistency across deliverables.

Quality and client-facing work

• Brief and review: brief the Creative team and review their daily output.

• Own quality control: provide daily quality checks on client decks and feedback.

• Present with confidence: present to clients on AI creative workflows.

Collaboration and process

• Stay aligned: work closely with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible.

• Shape the platform: provide feedback on platform and AI tools, workflows, and user experience to support ongoing product improvement.

• Contribute ideas: help define how GenAI shapes Pencil's approach to storytelling and design in internal creative discussions.

Innovation and growth

• Stay current: keep up with emerging GenAI and design technologies, sharing insights and inspiration with the team.

• Find better ways of working: identify new techniques and workflows that enhance speed, consistency, or creative quality.

• Improve what exists: take initiative to improve creative systems, templates, and processes within your projects.

• Keep growing: seek feedback proactively and apply it to grow both your craft and your creative judgment.

• Reports to Juliette Suvitha, Head of AI Creative & Enablement.

• Briefs and reviews daily output from the wider Creative team, providing hands-on guidance rather than formal management.

• Works closely with Producers, the Creative Director, and Product teams to keep output strategically aligned and technically feasible.

• Feeds back to Product on tools, workflows and user experience based on hands-on use.

• Experience as an Art Director or similar, ideally in advertising or digital production (essential).

• Hands-on experience with GenAI creative tools across image, video and design generation (essential).

• Proficiency in Adobe Creative Cloud or equivalent design tools (essential).

• Comfortable presenting creative work directly to clients (essential).

• A strong eye for visual identity, brand consistency, and craft (essential).

• Please be prepared to showcase your portfolio.

You'll thrive here if you...

• Detail-oriented: You can run multiple creative requests at once without letting quality slip.

• A hands-on leader: You brief and review others' work, but you're still making things yourself.

• Calm under pressure: Daily quality checks and client decks don't rattle you.

• Curious: You're always exploring what new GenAI tools and techniques can do.

• Collaborative: You work well across Producers, the Creative Director, and Product.