121 Marketing Content Transformation Senior Manager

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 30 days holiday, pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. 

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident 

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level. 

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support. 

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

Interviews for this position are expected to take place from 17th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process. 

Please let us know about any annual leave you have planned during the interview timeframe. 

What you'll be doing

As a Content Transformation Senior Manager, you'll lead the evolution of how personalised customer communications are created, managed and delivered across Nationwide. You'll define and implement the future content operating model, ensuring content, data, technology and processes work together to deliver relevant, timely and compliant customer experiences at scale.

You'll work closely with Marketing, Digital, Data, Technology, Risk and Compliance teams to understand current capabilities, identify opportunities for improvement and shape a clear transformation roadmap. By bringing together stakeholders from across the business, you'll help create more efficient ways of working and enable the delivery of personalised communications that meet customer needs and business objectives.

A key part of the role will be designing and embedding new content supply chain processes, governance frameworks and operating models. You'll identify opportunities to streamline content creation, approval and delivery, leveraging automation and AI where appropriate to improve efficiency, scalability and consistency while maintaining strong risk and regulatory controls.

You'll act as a subject matter expert for content transformation and marketing technology, providing strategic guidance on the tools, capabilities and processes required to support personalised customer communications. You'll help teams adopt new ways of working, build capability across the organisation and ensure colleagues are equipped to maximise the value of new technologies and platforms.

You'll also play an important role in evaluating and implementing marketing technology and AI solutions that support content creation, management and personalisation. Working with internal teams and external partners, you'll ensure solutions are aligned to business needs, integrated effectively and deliver measurable customer and commercial benefits.

Through strong stakeholder engagement, transformation leadership and continuous improvement, you'll help shape the future of Nationwide's customer communications, creating a more connected, efficient and personalised experience for both our customers and colleagues.

About you

To be successful in this role, you will have:

• Significant experience defining and leading the transformation vision, strategy and target state for customer communications, content or personalisation within a large, complex and regulated environment
• Demonstrable experience translating customer and communications strategies into clear business and capability requirements, governance frameworks and ways of working that drive large-scale content transformation and adoption
• Strong experience designing, implementing and continuously improving end-to-end content operating models and customer communication processes that enable automated, triggered, lifecycle and personalised engagement
• Demonstrated ability to evaluate automation, AI and emerging capabilities and translate them into clear content requirements, processes and ways of working within marketing communications
• A track record of identifying and addressing systemic barriers to scalable content delivery, redesigning processes, organisational interfaces and control frameworks to drive transition from campaign-led activity to always-on communications
• Experience leading multidisciplinary teams or transformation activity across multiple functions, creating clear accountabilities and embedding new capabilities, standards and ways of working into delivery teams

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers' shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think - we're honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don't settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you'll get

There are all sorts of employee benefits available at Nationwide, including:

• 30 days holiday, pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub - access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking - but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we're owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don't see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you're inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you're one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the 'Apply Now' button. You'll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We're not just guided by data, we're driven by the real experiences of our people. We're a Disability Confident Level 3 Leader, the highest level.

That's why we're constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we're here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don't be conned by a job scam.

Interviews for this position are expected to take place from 17th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process.

Please let us know about any annual leave you have planned during the interview timeframe.