CRM Marketing Manager

We are looking for a CRM Marketing Manager to join the National Theatre's Marketing team.

The CRM Marketing Manager is responsible for the delivery and optimisation of CRM strategies for National Theatre at Home, ensuring that the streaming platform continues to engage and cultivate audiences according to its business objectives, while remaining at the cutting edge of email marketing trends and best practices.

Working directly with the CRM Marketing platform, the individual will collaborate with teams from across Marketing and Digital departments to execute impactful audience-led lifecycle marketing that delivers against engagement and retention targets for National Theatre at Home.Supported by two CRM Marketing Coordinators, the role sits within the Brand team, which also includes the Website, Data and Insight, and Social Media teams, and works closely with the Digital department. The Brand team is a part of the Audiences & Marketing directorate, which also includes the Southbank Campaigns, Creative Studio, Press & Communications, and Internal Communications teams.

The successful candidates will have the following

• Demonstrable experience of delivering target-driven CRM campaigns, ideally within the streaming and media sectors.
• Excellent CRM data analytical skills are essential to drive performance, inform decision-making and measure impact.
• A high level of initiative with collaborative and confident communication skills.
• Experience of working with email marketing software or CRM systems.
• Clear understanding of customer lifecycle marketing and user journeys, with proven experience of driving improvements in customer lifetime value.

If that sounds like you, then we would love to hear from you!

Download Job description here

We want to understand each candidates skills, experience, and perspectives, so we encourage you to complete your application using your own words. While generative Artificial Intelligence (AI) can be a useful tool for exploring ideas or structuring responses, applications that rely heavily on AI-generated content can appear generic and make it difficult for us to assess your individual experience.

If you choose to use AI during the application process, please use it only as a tool to help draft and structure your ideas, check your spelling and grammar, and guide your writing, while ensuring the personal experiences are entirely your own words. Responses that do not demonstrate your own voice may affect how your application is assessed and could result in it not being progressed.

Working with us will give you..

• Complimentary staff tickets for shows and guided tours, subject to availability and policy
• 25 days annual leave increasing up to 32 with length of service (plus bank holidays)
• Development Programmes via e-learning platform, and specialist in-person training relating to role
• Access to interest-free season ticket loan and cycle scheme partnership
• Enhanced sick pay
• Family Friendly policies including Family leave and Support leave
• Family-friendly employer - we are a member of Parents and Carers in the Performing Arts (PiPA)
• Pension schemes with Legal & General and NEST
• Sabbatical option, subject to agreement and policy
• On-site staff canteen and social facilities
• On-site occupational health support
• In-house mental health and wellbeing advisors providing workplace counselling and support
• Wellbeing programme of events, including mental health awareness, financial wellbeing, skills sharing and opportunities to get active
• Exclusive staff talks to hear more about NT productions, past and present, from leading practitioners
• Discounted access to National Theatre at Home
• Volunteer leave - one paid day per year to volunteer for your chosen charity
• Discounts in the NT's bars, cafés, restaurants, and bookshop, as well as in local businesses (from Wagamama to gyms), on and around the South Bank
• Access to retailer discounted gift cards and a cash-back-on-spending card

Please note

The closing date for the receipt of a completed application is Monday 12 October 2026 at 10am

We reserve the right to close this vacancy early if we receive a sufficient number of applications. To avoid disappointment, we encourage you to submit your application at the earliest opportunity. Should you need support or additional time to submit an application please contact recruitment@nationaltheatre.org.uk.

In line with our commitment to Equity, Diversity and Inclusion (EDI), we recognise that we need to address underrepresentation in our organisation. We actively welcome applications from individuals who are part of global majority, disabled and LGBTQ+ communities, and are committed to creating an environment where everyone can thrive.

We strive to promote inclusive and equitable practices in all areas of the NT. Candidates who declare a disability, opt into the Disability Confident Scheme in their application and meet the minimum criteria are offered an interview in line with the scheme, subject to its documented exceptions.

If you would like to speak to someone about any adjustments or have any questions about the recruitment process, you can email recruitment@nationaltheatre.org.uk or call us on 02074523834.