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Metricool is a social media management platform that lets users schedule, analyze, and manage their social media and advertising content from a single tool.
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Metricool is a social media management platform that lets users schedule, analyze, and manage their social media and advertising content from a single tool. More than 4 million professionals use Metricool to manage their social media, and the company is a partner of Google, Pinterest, Meta, LinkedIn and X.
The product brings together planning, analytics, reporting, inbox and campaign features, including an AI assistant, so social media managers can organize content, track performance and generate reports in one place. Metricool works with a remote and international team of engineers, designers, support specialists, marketers, operations and sales professionals, and joined the team.blue group in 2024.
Company History
Metricool began in 2014 as Bloggerespacio, a tool built by Laura and Juanpa, both software engineers, and was renamed Metricool in 2015. The company went fully remote in 2020 and reached its first 1 million worldwide clients in 2022. In 2024, Metricool joined the team.blue group.