Senior Manager, McLaren Racing Integration

Automotive & Racing Integration

· Act as the primary MAL point of contact for MRL, developing trusted relationships and effective ways of working across both organisations.

· Ensure strategic priorities, plans and key activities are understood, aligned and communicated to relevant stakeholders, creating greater visibility and collaboration between businesses.

· Facilitate regular planning, governance and communication forums that support effective decision making, prioritisation and execution.

· Act as a trusted advisor and connector, helping stakeholders navigate complex structures and ensuring the right people are engaged at the right time.

· Create a clear integration rhythm that enables MAL to access relevant MRL opportunities early enough to shape customer, commercial, retail and partner activation plans.

Opportunity Identification, Pipeline & Business Case Development

· Identify, evaluate and coordinate opportunities that leverage MAL and MRL programmes, assets, experiences, people, technology, partnerships and heritage to create value for both organisations.

· Maintain a forward-looking pipeline of Automotive-to-Racing and Racing-to-Automotive opportunities, ensuring initiatives are prioritised, developed and delivered in line with business objectives.

· Work proactively with stakeholders to ensure opportunities are identified early and not missed as a result of organisational silos, competing priorities or lack of ownership.

· Develop recommendations and business cases where appropriate to support investment, prioritisation and resource allocation decisions.

· Assess opportunities through a value lens, including customer LTV, incremental revenue, brand equity, partner engagement, retailer activation potential and operational feasibility.

Customer Clubs, Retailer Access & Community Activation

· Develop a structured framework for appropriate customer car club and retailer access to selected MRL events, experiences and channels.

· Coordinate with Retail, Client Experience, Motorsport, MRL Commercial and Event teams to design customer and retailer engagement moments that strengthen the ownership community.

· Support initiatives that increase customer participation in Racing-led experiences, including hospitality, paddock, heritage, track, simulator, fan zone, factory and driver/team access where appropriate.

· Ensure club and retailer activation opportunities are planned, prioritised and measured against MAL objectives, including retention, advocacy, lead generation, clienteling and repeat engagement.

· Protect the exclusivity and operational integrity of MRL experiences while ensuring MAL stakeholders can access relevant opportunities through a clear and governed process.

High Net Worth Customer, VIP & Driver Access Experiences

· Partner with MAL and MRL stakeholders to identify opportunities to engage high-net-worth customers, prospects and VIP guests through Racing experiences, hospitality programmes, events, driver access and exclusive experiences.

· Coordinate agreed activities to ensure exceptional customer experiences are delivered while protecting Racing priorities, operational requirements and contractual obligations.

· Support the development of customer engagement opportunities that strengthen relationships, enhance brand affinity and contribute to broader commercial objectives.

· Work closely with relevant stakeholders to maximise the value created through customer hosting, experiential activity and premium engagement programmes.

· Develop clear principles for the use of driver time and Racing talent access, ensuring such access is aligned to strategic customer, partner or commercial objectives.Merchandising, Membership & Subscription Growth Through MRL Channels

· Identify opportunities to use MRL channels, events, content platforms, fan touchpoints and storytelling assets to support MAL merchandising, licensing and subscription propositions.

· Work with Brand Merchandising, Licensing and Partnerships, Retail, Digital, CRM and MRL teams to develop integrated activation plans that support merchandise sales and recurring-revenue opportunities.

· Coordinate Racing-led launches, limited-edition merchandise, ownership benefits, membership propositions and subscription concepts where there is a clear brand and commercial rationale.

· Support cross-functional development of propositions that connect ownership, Racing fandom, lifestyle products and premium experiences.

Joint Event Utilisation & Monetisation

· Identify and coordinate opportunities to use major motorsport moments, including LM / Le Mans and other high-value Racing events, as platforms for MAL customer engagement, retailer activation, partner value and revenue generation.

· Develop joint-event activation models that combine hospitality, merchandise, partner activation, storytelling, customer prospecting, VIP access and brand experience.

· Work with MRL and MAL stakeholders to define commercial objectives, audience priorities, operational requirements and measurement plans for shared events.

· Support the creation of repeatable monetisation models for shared events, including sponsorship packages, premium experiences, merchandise drops, exclusive access and partner-led activations where appropriate.

· Ensure joint utilisation of events is planned early, governed effectively and measured against clear commercial, customer and brand outcomes.

Brand Strategy, Governance & Storytelling

· Work with stakeholders across MRL and MAL to support the successful implementation and stewardship of the McLaren brand strategy, ensuring activity across both organisations reflects a consistent, aligned and premium brand experience.

· Act as a champion of brand governance, ensuring collaborative initiatives, customer experiences, communications, activations, events and marketing activity adhere to agreed brand principles, standards, approval processes and governance frameworks.

· Support alignment between Racing and Automotive stakeholders on brand priorities, ensuring McLaren presents a cohesive and connected brand experience to customers, retailers, partners, fans and other key audiences.

· Identify opportunities to amplify Automotive success, innovation, technology, partnerships and heritage through Racing programmes and initiatives.

· Champion the effective use of Motorsport and Racing stories, assets and experiences to enhance customer engagement, differentiate the McLaren brand and support broader business objectives.

Stakeholder Management & Governance

· Build and maintain strong working relationships with stakeholders across MRL, MAL and relevant external partners.

· Provide visibility of key initiatives, opportunities, risks, dependencies and decisions to senior stakeholders, ensuring appropriate governance, alignment and accountability.

· Facilitate effective decision making and issue resolution, balancing competing priorities while maintaining strong relationships across both organisations.

· Support executive stakeholders with briefing materials, recommendations and updates relating to key Racing and Automotive initiatives.

· Create clear protocols for opportunity intake, prioritisation, approval, escalation and post-activation review.

Performance Monitoring, Reporting & Continuous Improvement

· Develop and maintain reporting frameworks that provide visibility of collaboration, opportunity delivery and value creation across MRL and MAL.

· Track and report on agreed objectives, initiatives, KPIs and outcomes, ensuring senior stakeholders have regular visibility of progress, risks, dependencies and areas requiring intervention.

· Produce regular updates, dashboards and executive reporting that demonstrate effectiveness of Racing and Automotive integration, including opportunities realised, customer engagement outcomes, brand impact, commercial value and lessons learned.

· Measure effectiveness of key initiatives and identify opportunities to strengthen ways of working, governance and collaboration between organisations.

· Support continuous improvement across Racing and Automotive integration activities, ensuring processes remain effective, scalable and aligned to evolving business priorities.

• Structured career development framework
• 25 days' holiday, plus bank holiday. Annual buy & sell up to five days
• Enhanced company pension scheme
• Discretionary annual bonus award
• Private medical insurance and health cash plan
• Life assurance benefit
• Ability to apply for a sabbatical of up to one year after only two years' service
• Benefits you can adapt to your lifestyle, such as discounted shopping
• Generous parental leave policies
• A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice