Graphic Designer

Role: Graphic Designer

Managing a portfolio of 37 luxury boutique properties, you will serve as the sole in-house creative force and the ultimate brand gatekeeper. You will be responsible for translating high-level brand strategies into stunning, highly cohesive visual experiences across both digital and physical touchpoints - from tactile, high-end menus and seasonal wine lists to dynamic social media motion graphics and spatial signage.

While you will have access to external agency support for large-scale campaigns, you will be the driving force setting the creative direction, managing agency outputs, and empowering 37 hotel teams with the self-serve templates and assets they need to deliver flawless local marketing.

Location: Field Based - Regular travel across the UK required

• Maintain, evolve, and protect the unique visual identities and distinct brand guidelines for both Malmaison and Hotel du Vin.
• Lead the creative ideation and development of seasonal campaigns, F&B launches, and promotions to establish "hero" visual assets.
• Curate and organise a robust digital asset management system to guarantee flawless file organization and version control.
• Design and oversee the production of high-quality, tactile print assets including menus, wine lists, signage, and guest-facing collateral.
• Produce engaging digital graphics, email layouts, website banners, and high-performing social media content for Instagram and TikTok.
• Develop intuitive templates and training resources to empower local hotel teams while protecting core brand integrity.
• Act as the primary creative lead and contact for external agencies, briefing and refining assets to ensure they meet brand standards.
• Partner with corporate marketing and hotel teams across 37 properties to interpret design briefs, manage timelines, and set expectations.
• Coordinate directly with premium print vendors to select finishes, paper stocks, and sign off on printer proofs for flawless physical output.
• Analyse digital asset performance alongside marketing teams to optimize designs for UX/UI, email campaigns, and online advertising.

• Proven experience as a Senior, Lead, or high-performing Mid-Weight Graphic Designer.
• Demonstrable experience as a graphic designer within hotels or hospitality is required.
• A strong portfolio showing a versatile range of styles, specifically demonstrating the ability to design for both a modern aesthetic (Malmaison style) and a classic aesthetic (Hotel du Vin style).
• Extensive experience delivering flawless mechanical artwork for complex physical print (spot varnish, foil stamps, bespoke die-cuts) alongside pixel-perfect assets for digital, web, and social platforms.
• Expert-level proficiency in Adobe InDesign, Photoshop, and Illustrator.
• Strong working knowledge of Premiere Pro, After Effects, or other animation tools to create engaging social video content.
• Experience setting up user-friendly templates on platforms like Canva, Figma, or centralised DAM systems for non-designer team use.
• Meticulous approach to document setup, grid layouts, typographic hierarchy, colour profiling (CMYK vs. RGB), and print-ready exporting.
• A self-motivated starter who is comfortable working as the sole in-house designer, with the maturity to structure their own schedule, drive projects forward, and make key creative decisions.
• Ability to present design concepts confidently to executive leadership and negotiate respectfully but firmly with 37 distinct property teams to prevent project bottlenecks.
• Understanding of how design drives business results, whether that is elevating food and beverage revenues through beautiful menu design or driving direct hotel bookings via high-impact digital ads.
• Excellent project-management skills; capable of keeping multiple plates spinning without dropping the details or sacrificing quality.