Senior Marketing Executive - Social Media

Salary: c£32,000 per annum (negotiable based on experience) + comprehensive benefits package

Jisc grade: PRS2 (internal use only)

Job Type: Permanent

Hours: 35 hours per week

Reports into: Marketing Communications Manager

Working style: Hybrid - Applicants should be in the North West area or within easy commuting distance of our Manchester hub.

About Jisc

For 30 years Jisc has pioneered digital solutions for UK education and research, transforming how knowledge is created, shared and used.

We are uniquely positioned to protect, promote and lead the sector in digital and data transformation, making a difference to students, communities and society. Together, we are

working to build a better digital future for education and research.

Raise your potential at Jisc through our culture of lifelong learning. At Jisc, we're all about growth, so embrace new challenges, sharpen your skills and shape a career that excites you.

About the team

Join the team behind Prospects, one of the UK's leading careers and employability brands. We help students and graduates make informed career choices through expert advice, job opportunities, postgraduate study information and employability resources.

Our marketing team combines B2B, B2C and social media expertise to grow the reach and impact of the Prospects, Hedd and Luminate brands. Through integrated digital campaigns, events and social media, we connect students with opportunities while helping employers and education providers engage the talent of tomorrow.

The role

Are you passionate about social media, content creation and connecting with student audiences? This is an exciting opportunity to take ownership of Prospects' social media presence, driving engagement, audience growth and brand awareness across channels including Instagram and TikTok.

You'll lead the planning, creation and optimisation of compelling organic and paid social content, while supporting the delivery of integrated marketing campaigns that reach students and graduates at every stage of their career journey.

Working closely with marketing, editorial and product teams, you'll create impactful campaigns that grow audiences, generate leads and strengthen brand engagement. Using audience insights, platform expertise and performance data, you'll continually refine content and maximise results.

This is a highly visible, hands-on role that goes beyond the desk. You'll regularly attend universities, careers fairs, employer events and industry activities to capture authentic content, spot emerging trends and engage directly with our audiences.

What you'll be doing

Social Media Leadership

• Own and grow Prospects' social media channels, with a focus on Instagram and TikTok.

• Develop and deliver a high-impact social strategy, content plans and audience growth initiatives.

• Create engaging social-first content, including short-form video, reels, graphics and trend-led campaigns.

• Lead content production from idea to publication, including filming, editing and presenting.

• Manage the social content calendar, balancing campaigns, partnerships and being reactive to trends

• Building meaningful engagement with student and graduate audiences through effective community management.

• Monitor performance, analyse data and optimise content to maximise reach, engagement and growth.

• Stay ahead of social trends, platform updates and emerging AI tools.

• Act as an on-camera presenter and brand ambassador when appropriate.

Marketing & Campaign Delivery

• Support the delivery of integrated marketing campaigns that drive awareness, engagement and lead generation.

• Plan, deliver and optimise paid social activity to achieve campaign objectives.

• Work closely with marketing, editorial and product teams to deliver impactful multi-channel campaigns.

• Co-ordinate the promotion of webinars, events and digital experiences to attract and engage target audiences.

• Attend the organisation and promotion of universities, careers fairs and industry events to create authentic content and amplify campaign impact.

• Use audience insights and performance data to continually improve campaign effectiveness.

• Build strong relationships with internal stakeholders and external partners to deliver successful outcomes.

What we are looking for

• Proven experience in a marketing role, delivering audience growth, engagement and lead generation.

• Hands-on experience managing social campaigns from planning and content creation through to optimisation and reporting.

• Track record of growing social audiences and improving channel performance.

• Strong content creation skills, including filming, editing and publishing short-form video.

• Experience managing paid social campaigns through Meta Ads Manager and TikTok Ads Manager.

• Ability to use audience insights and performance data to shape content and campaign strategy.

• Experience supporting integrated marketing campaigns and working with multiple stakeholders.

• Experience creating content at live events, careers fairs, campuses or similar environments.

• Confident conducting interviews, vox pops and audience-led content capture.

Desirable

• Experience promoting webinars, virtual events or online communities.

• Experience presenting, hosting or moderating live content.

• Experience creating content for student, graduate or early-career audiences.

• Background in education, careers, employability or youth-focused sectors.

• Familiarity with social listening, audience insight or social media management tools.

Skills & Attributes

Essential

• Creative, proactive and highly self-motivated.

• Social media expert with strong knowledge of TikTok, Instagram and emerging trends.

• Excellent content creation skills, including video production, editing and presenting.

• Strong copywriting, storytelling and communication skills.

• Data-driven, able to turn insights into actions and results.

• Organised, with excellent planning and project management skills.

• Confident building relationships and influencing stakeholders.

• Comfortable representing the brand at events and in front of the camera.

• Collaborative team player who thrives in a fast-paced environment.

Desirable

• Passion for innovation, AI tools and new technologies.

• Understanding of SEO, content marketing and social listening.

• Knowledge of influencer, creator or partnership marketing.

• Understanding of lead generation, conversion-focused marketing and digital acquisition.

• Familiarity with Google Ads, Performance Max, Spotify Ads or other digital advertising platforms.

Qualifications and training

Need to have

• Relevant professional experience in social media, digital marketing or content marketing.

Nice to have

• Degree in Marketing, Communications, Media or a related discipline.

• CIM qualification or equivalent professional accreditation.

• Relevant platform certifications (Meta, LinkedIn, TikTok, Google Analytics or similar).

On-call / Shifts: please add detail if applicable

Some events or social shoot work may require work out of hours and travel.

Don't meet every single requirement?

We know that sometimes people can be put off applying for a job if they think they can't tick every box, so we encourage you to apply even if you do not meet 100% of the requirements, but if you feel this role is perfect for you. You may be just the right candidate for this or other roles!

Hybrid working

Specific patterns for working in the office are not mandated, and the frequency of time worked in the office is agreed with your manager. Meeting in person is something we value, so you may need to travel on occasion to any of our hub offices.

Why work for us?

At Jisc, every role is meaningful, and every individual is valued. We foster a culture of continuous learning and personal growth, offering opportunities to develop new skills and make a real impact in education and research. With a strong focus on work-life balance, we embrace flexible working that prioritises outcomes over hours, empowering you to create a rhythm that energises both your professional and personal life.

Our Guiding Principles

Jisc's culture is powered by our four guiding principles: putting customers first, driving innovation, creating impact, and championing inclusive collaboration to deliver sustainable outcomes and shape a better future.

Discover the amazing benefits we provide! Here's what you can look forward to:

• Flexible work pattern, which can adapt to suit your schedules and personal commitments
• 31 days annual leave (plus bank holidays) that includes three closure days over Christmas
• Buy up to an additional 5 days leave during the flexible benefits window
• Generous flexible pension schemes
• A range of wellbeing lifestyle benefits including company paid health care cash plan, mental health first aiders and support
• A company culture of continuous learning with access to thousands of LinkedIn Learning courses, and lots of resources and opportunities to support your development
• Allocated allowance of up to £250 to equip your home office
• Financial well-being support including access to preferential loan and savings plans, mortgage advice, will writing tools and support and resources to help you make the most of your money
• A wide range of discounts and cashback from retailers and big-name high-street stores
• Family friendly policies including enhanced parental, maternity and paternity and co-parental leave as well as opportunity for career breaks
• Support your volunteering with up to 3 days volunteer leave

Equity, diversity and inclusion

Jisc believe our people make all the difference in cultivating an inclusive culture that welcomes ideas, encourages innovation, and values belonging.

We work hard to create an equitable experience for our candidates and workforce which embraces all aspects of their identity including race and ethnicity, religion and belief, sex, gender identity, sexual orientation, trans identities, age, class, disability, neurodivergence, or veteran status.

Application process

Please let us know how we can best accommodate you throughout the recruitment process. We're committed to making our process accessible and comfortable for everyone - just tell us what works best for you.

Just so you know, we review CVs as soon as we can and aim to provide an update on your application within 4 weeks of receiving it. However, you may hear from us a lot sooner, so please keep an eye out for our emails or calls!

We're really looking forward to getting to know the real you. While we encourage the use of AI tools to help you get started on your CV or cover letter, we encourage you to review your application before submitting. Make sure it truly reflects your own voice, experiences, and personality.

If you are currently a Jisc employee, please apply through your Dayforce Employee profile.

We have a thorough background screening process that verifies the details you share with us in your CV and your application. Any inaccurate information supplied during the application stages can lead to a job offer being withdrawn.

Please note that this role is not eligible for Skilled Worker visa sponsorship. This decision is based on current Home Office eligibility criteria, which require specific conditions to be met in terms of job type, salary level, and other factors. As such, we are unable to offer sponsorship for this position.

No agencies please.