Creative Lead

Vacancy Information

We have a fantastic opportunity for a Creative Lead to join our Customer team here at Greggs.

You'll lead the development of creative ideas and campaigns that drive sales, build brand fame and strengthen Greggs' position as one of the UK's most loved brands. Combining strategic thinking with outstanding creative judgement, you'll create distinctive work that captures attention, connects with customers and delivers real commercial impact.

Leading a small in-house team, you'll shape creative output across a wide range of customer touchpoints, from major campaigns and product launches to everyday customer communications. Working closely with teams across Marketing, PR, Digital and Customer, you'll champion creativity across the wider function, ensuring every idea works harder for our customers, our brand and our business.

• Management Bonus Scheme which is worth up to 17.5% of your salary

• Pension scheme with matching employer contributions up to 7%

• Company car or car allowance

• Colleague discount, up to 50% off our own-produced products

• Profit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

• The opportunity to purchase additional annual leave twice a year

• Colleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted rate

• Private Medical Insurance which is free for you and subsidised for your dependants

• Income Protection should you become unable to work due to long-term sickness

• Death in service benefit which provides a lump-sum payment equal to 4 times your year's salary

• Virtual GP, Physiotherapy and Lifestyle Consultations - we provide access to a fantastic total wellbeing app for you and your family

• Employee Assistance Programme - we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal support

• Savings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

• Career progression and learning and development opportunities

• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

• Colleague Networks - internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

About the role

• This is a full-time role, however flexibility in this will be considered
• We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
• The base location for this role is Greggs House, Newcastle Upon Tyne, NE12 8BU

What you'll do

Create campaigns that get people talking

• Develop creative strategies and campaign ideas that drive sales, build brand fame and support our wider business objectives
• Turn customer insight, products and trading opportunities into distinctive campaigns that capture attention and spark conversation
• Create integrated ideas that work seamlessly across our shops, digital channels, PR, social media and customer communications
• Challenge convention and ways of thinking to maximise both creative and commercial impact

Set the standard for creative excellence

• Take a hands-on approach to developing creative ideas and content, bringing concepts to life as well as directing the work of others
• Lead and develop our in-house creative team, setting high standards and creating an environment where great ideas can thrive
• Build and manage a network of external creative partners and freelancers, ensuring we have the right expertise when we need it
• Embrace new technologies and creative tools to explore ideas, improve efficiency and enhance the quality of our work

Shape and strengthen the Greggs brand

• Build distinctive creative assets that make Greggs instantly recognisable across every customer touchpoint
• Champion high standards of creative excellence, ensuring every execution is on-brand, consistent and impactful
• Balance long-term brand building with short-term trading priorities, helping us strengthen both brand affinity and commercial performance
• Continuously evolve our creative approach, challenging convention and pushing the brand beyond customer expectations

Champion creativity across the business

• Partner with teams across PR, Social, Brand, CRM and Digital to uncover opportunities that capture customer attention and drive engagement
• Challenge conventional thinking and help transform customer insights, product news and trading priorities into compelling stories, campaigns and experiences
• Coach and influence colleagues to strengthen creative thinking, storytelling and innovation across the wider Customer team
• Foster a culture where experimentation, curiosity and bold ideas are encouraged, helping Greggs remain distinctive, relevant and memorable

Deliver creativity that drives results

• Use customer insight, market data and business priorities to create work that delivers measurable impact for both the brand and the business
• Balance creative ambition with commercial effectiveness, ensuring campaigns drive awareness, engagement, loyalty and sales
• Champion a test-and-learn approach, using performance insights and experimentation to continually improve creative output
• Work closely with teams across Brand, CRM, Loyalty, Digital and Insight to understand what drives customer behaviour and shape more effective creative solutions

Lead and develop a high-performing creative team

• Lead, inspire and develop a high-performing creative team, creating an environment where great ideas and exceptional work can thrive
• Create a culture of collaboration, accountability and continuous improvement, setting high standards and encouraging creative excellence
• Build strong relationships across the business and with external partners, positioning the creative team as trusted and commercially-minded collaborators
• Champion new tools, technologies and ways of working that enhance creative output, improve efficiency and support future growth

About you

You will fit right into this role if you:

• Have a proven track record of developing standout creative campaigns that drive measurable commercial results and build brand fame
• Are an exceptional creative thinker who can turn customer insight, products and business challenges into simple, compelling ideas that people notice, talk about and remember
• Can move seamlessly between strategic thinking and hands-on execution, bringing ideas to life as well as shaping the work of others
• Have significant senior creative experience gained within a consumer-facing brand, agency or in-house environment
• Have a deep understanding of brand building and customer communications, with experience developing integrated campaigns across multiple channels
• Are a confident storyteller and influencer, able to present ideas, challenge thinking and build support amongst senior stakeholders
• Have experience leading, coaching and developing high-performing creative teams, creating an environment where great work can thrive
• Combine creative ambition with strong commercial awareness, always keeping customer and business outcomes front of mind
• Are naturally curious, culturally aware and energised by spotting opportunities that help brands stay relevant and distinctive
• Have a strong portfolio that demonstrates creative excellence, leadership capability and commercial impact

It would be great if you also have...

• Experience working within retail, hospitality, FMCG or another high-volume consumer environment
• Experience establishing or scaling an in-house creative function
• Experience working in a loyalty, CRM or digital-first marketing environment
• Experience managing external agencies and creative partners
• An understanding of AI-enabled creative tools and workflows
• A degree or professional qualification in a relevant creative, design, communications or marketing discipline

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes us so special is out culture - how we behave and support each other. Everyone's welcome at Greggs. Whatever their background, preferences or beliefs we want all of our colleagues to feel welcome and able to be themselves at work. You can read more about us here: Greggs Careers | About Greggs.

Apply

Salary

Circa £70,000 per annum, depending on experience

Working conditions

Contract: Permanent Monday to Friday, however some flexibility may be required depending on business needs

Working hours: Full time

Pay frequency: Annual