Director, UK Devices Marketing

On-site in London·Added yesterday (last checked 28 Oct)

Google

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Our summary

Work mode: On-site, London
Experience: 15+ years

Skills

Requirements

What we're looking for

Bachelor's degree or equivalent practical experience.
15 years of experience in marketing, working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
10 years of experience with people management.
Experience managing and influencing teams across multiple products and interfacing with multiple internal/external constituencies (e.g., agencies, global marketing teams, country marketing teams, partners, product management).
Experience presenting to audiences of senior decision makers.

Nice to have

Experience working in the carrier, retail or mobile device manufacturing industries with strong partnership skills.
Ability to represent an organization at the highest levels with customers, partners, events, and industry.
Experience in leading a high-performing team, who can influence global teams in a multi-billion dollar business, and a demonstrated ability in leading complex retail initiatives.
Excellent communication and presentation skills.

The role

As the Director of Devices and Services Marketing for the UK and Ireland (UKI), you will be responsible for defining and delivering the consumer and commercial marketing strategy across our hardware and services portfolio, including Pixel, Home & Health, and Gemini-powered features. You will drive brand love, consumer consideration, and commercial performance in one of Google's most critical commercial markets.

In this role, you will lead end-to-end go-to-market execution, integrating brand activations with retail, carrier, and digital sales channels. You will partner closely with UKI Go-To-Market (GTM) leadership, regional EMEA marketing leadership, and global product teams to advocate for the voice of the UKI consumer to shape product launch strategies, including demand generation and demand capture to grow market share across key telco and retail partner ecosystems.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

What you'll do

Lead the integrated brand and commercial go-to-market strategy for Google's Devices & Services portfolio (Pixel, Nest/Home, Health, and Gemini) across the UK & Ireland while elevating Pixel's market positioning and full-funnel brand health to drive awareness, consideration, NPS, and premium perception.
Deliver impactful multi-channel campaigns and high-profile partnerships to inspire switchers and foster ecosystem loyalty.
Direct joint marketing and retail activations across third-party carriers, retailers, and the Google Store to ensure premium visibility and strong sell-through.
Represent Google in executive negotiations with key UKI commercial partners, aligning internal cross-functional stakeholders and agency partners to execute cohesive marketing programs.
Build, coach, and inspire an inclusive, high-performing team of brand and channel marketers.

Hiring process

4 steps3 interviewsa task to do6–8 weeks in all

Apply online
Assessments
Online test · Not every role
You may be asked to take the Google Hiring Assessment (workstyle skills) and, for some roles, role-related assessments such as a coding exercise.
Recruiter conversations
With a recruiter · Phone call · 1–2 sessions
One or two shorter conversations assessing key skills, sharing information about the organisation and team, and asking about your preferences such as location.
Project work
In your own time · Not every role
For some roles, a small project before interviews: a case study, writing or code samples.
Interviews
With a rotating cast of Googlers
A panel of structured interviews, over video or in person, with a rotating cast of Googlers; open-ended role-related questions scored against the same rubric for every candidate, no brainteasers.
Decision and offer · With a recruiter

Structured interviews: every candidate for a role is scored against the same rubric; no brainteasers.
AI tools are not permitted during interviews.
For some roles, pre-selected interviews happen virtually before final interviews onsite.