Senior Business Analyst - Salesforce

Senior Business Analyst (Salesforce)
Location: London (Hybrid Working)
Type: Permanent

The Opportunity

We're seeking an experienced Senior Business Analyst to join a high-performing technology and product delivery team within a leading UK organisation undergoing significant digital transformation.

This is an excellent opportunity for a Business Analysis professional who thrives in complex environments, enjoys shaping strategic outcomes, and can bridge the gap between business objectives and technology delivery. You will play a key role in driving change, improving customer and business outcomes, and helping maximise the value of Salesforce and related technology platforms.

What You'll Be Doing

• Lead analysis of complex business challenges across multiple teams, processes and technology platforms.
• Facilitate workshops, discovery sessions and stakeholder interviews to identify business needs and opportunities.
• Translate strategic objectives into clear, actionable requirements and delivery outcomes.
• Develop current-state and future-state process models, operating models and capability assessments.
• Define and manage epics, user stories, business rules and acceptance criteria within agile delivery teams.
• Collaborate closely with Product Owners, Architects, Engineers and UX specialists to shape solutions.
• Ensure regulatory, business and customer requirements are fully understood and traceable through delivery.
• Support product prioritisation by balancing business value, risk, technical constraints and dependencies.
• Influence senior stakeholders and drive evidence-based decision making.
• Contribute to continuous improvement of business analysis practices, mentoring less experienced analysts where appropriate.

About You

You'll be a confident and commercially aware Senior Business Analyst with a strong track record of delivering business and technology change.

Essential Experience

• Significant experience as a Business Analyst within complex technology delivery environments.
• Proven success delivering large-scale transformation initiatives using Agile methodologies.
• Strong requirements elicitation, analysis and documentation skills.
• Experience facilitating workshops and engaging effectively with senior stakeholders.
• Ability to simplify complex problems and identify practical solutions.
• Experience working closely with Product, Engineering, Architecture and Design teams.
• Strong stakeholder management, communication and influencing skills.
• Experience managing competing priorities across multiple workstreams.

• Salesforce platform experience.
• CRM transformation programmes.
• Financial services or regulated industry experience.
• Customer-facing digital platform delivery experience.

What We Offer

• Competitive salary and performance-related bonus.
• Comprehensive pension scheme.
• Private medical cover.
• Life assurance and income protection.
• Flexible holiday options.
• Hybrid working arrangements.
• Ongoing professional development and study support.
• Inclusive and collaborative culture focused on continuous improvement and innovation.