Marketing Compliance Analyst

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1,000 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

Overview

The role of Marketing Compliance Analyst supports the delivery of a robust marketing compliance framework across the business. Reporting to the Marketing Compliance Manager, this role assists in reviewing marketing materials, promotional offers, affiliate content and advertising campaigns to ensure compliance with all relevant regulatory, advertising and licensing requirements. The role contributes to the proactive identification of risk, ensures internal controls are followed, and supports the wider compliance team in embedding a culture of responsible and compliant marketing activities. This position is ideal for an individual with strong attention to detail, excellent communication skills and an interest in compliance and advertising regulation within the betting and gaming industry.

Responsibilities

• Review marketing content, campaign assets, social media posts, and promotional communications for regulatory compliance
• Assist in reviewing and drafting promotional Terms & Conditions
• Support monitoring and audit of affiliate marketing and third-party promotional activity
• Assist in assessing sports offers and ATL marketing activity, escalating issues to the Marketing Compliance Manager
• Monitor regulatory developments affecting marketing and share relevant updates across the business
• Support the development and maintenance of internal tools, templates and compliance checklists
• Conduct spot-checks and periodic audits of live marketing collateral and campaigns
• Provide day-to-day compliance guidance to marketing teams, escalating complex matters appropriately
• Assist with internal reporting and management information by gathering data and insights
• Prepare meeting notes and follow-up actions for marketing compliance review meetings
• Assist in investigating potential breaches and help track actions to resolution
• Contribute to internal training delivery through feedback, examples and insights from monitoring activity
• Undertake any other reasonable tasks as directed by the Marketing Compliance Manager or senior compliance stakeholders.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

What you'll need to succeed

Essential

• Strong attention to detail and analytical approach
• Ability to interpret regulatory and policy requirements
• Clear and confident communication skills, verbal and written
• Proactive approach with strong organisation and time-management abilities
• Ability to work collaboratively with marketing and other business stakeholders
• Proficiency in Microsoft Office tools (Word, Excel, PowerPoint, SharePoint)
• Interest in compliance, regulation, and advertising standards.

Desirable

• Previous experience in compliance, marketing, risk, or regulated environments
• Knowledge of gambling regulations, CAP/BCAP Codes, ASA standards, and advertising controls
• Understanding of campaign planning, creative review processes, or affiliate marketing
• Experience supporting audits or content review processes
• Willingness to undertake compliance-related training or professional development.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What's next?

If you think you're a great fit for the role, and you want to be a part of the Betfred story, click 'Apply' and we will be in touch once we've reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.