Cluster Sales Director

About us...

Join our team across three exceptional Heathrow properties - Radisson Blu Hotel & Conference Centre, Renaissance London Heathrow Hotel and Sofitel London Heathrow. Together, our hotels offer a diverse mix of contemporary and luxury hospitality, extensive meeting and event facilities, and outstanding dining experiences, welcoming business, and leisure guests from across the globe. As part of our cluster team, you'll have the opportunity to work in a dynamic, fast-paced environment where delivering exceptional guest experiences is at the heart of everything we do.

A bit about what you will do...

The Cluster Sales Director will maximise all relevant sales opportunities across assigned segments within the Heathrow cluster of hotels, with senior-level ownership for proactively building, managing and converting a robust Groups, Meetings and Events pipeline, by working with the different brands, Arora central sales team, key agents, corporate clients.

• The Cluster Sales Director will maximise sales opportunities across all key market segments, including MICE, Corporate and Leisure, within the Heathrow cluster of hotels. The role has senior-level ownership for driving both corporate transient and group business, proactively building, managing, and converting a robust sales pipeline across Groups, Meetings and Events. Working closely with the hotel brands, the Arora central sales team, key agents and corporate clients, the role will maximise revenue opportunities and drive sales performance across the cluster.
• Drive sales performance across MICE, Corporate and Leisure segments, maximising opportunities for room hire, food and beverage and associated bedroom revenue targets.
• Regular focus on room hires, food and beverage and associated bedroom targets per month.
• Maintain clear pipeline visibility through regular forecasting, activity tracking, and conversion reporting for senior commercial review.
• Assist in preparation of annual sales & marketing budgets.
• Ensure that all FAM trips work towards an ROI concept.
• Develop and implement strategic Account Development Plans to support delivery against MICE, Corporate and Leisure revenue targets.
• Strategically position business across the most appropriate property within the cluster to maximise overall revenue, profitability, and guest experience.
• Develop, nurture, and understand the MICE community from both the agents and direct corporate.
• Proactively target senior-level decision makers, event agencies, corporate bookers, and association contacts to generate new enquiries and long-term group and event partnerships.
• Regular face to face client appointments both in house and external.
• Regular follow up with existing MICE bookers for future business.
• Ensure the cluster maintains a strong presence and optimal positioning across key MICE & Corporate platforms to maximise visibility, enquiries, and revenue opportunities.

More about you...

• Previous experience in Large scale MICE sales within hotels, event agencies or corporate environments.
• Strong knowledge of the London MICE Market including key agencies, corporate bookers and market trends
• Strong organizational skills and attention to detail.
• Very good at multi-tasking and remaining calm under pressure.
• Excellent communicator with a high standard of written and spoken English.
• A smart and professional appearance.
• 4-star hotel experience in a similar role a real advantage.

Grow with us...

We are growing rapidly and with growth comes advancement opportunities. Being part of the Arora group there are exciting opportunities for career progression and development across our properties and brands.