Senior Marketing Manager

Want to join an organisation recognised as one of The Sunday Times Best Places to Work?

AEG Presents, our touring, festivals and mid-sized venues division, is looking for a Senior Marketing Manager to join the team on a 14-month fixed term contract.

You'll lead marketing campaigns for some of our biggest concerts, tours, festivals and outdoor events across the UK. From the first announcement through to the event itself, you'll shape campaigns that reach the right audiences, drive ticket sales and create great experiences for fans.

This is a senior role with responsibility for campaign strategy, budgets, key relationships and supporting the wider marketing team.

What you'll be doing

• Plan and deliver marketing campaigns for concerts, tours and festivals, from announcement and on-sale through to the event and post-campaign review.
• Shape the campaign approach across paid media, digital, CRM, partnerships, PR, radio, TV, outdoor and print, making sure activity is focused on reaching the right audiences and driving ticket sales.

Managing budgets and performance

• Take ownership of campaign budgets, making sure spend is well managed and focused on delivering strong results.
• Track campaign performance, use audience and sales data to make improvements, and share clear results and learnings once campaigns are complete.
• Work with internal teams and external agencies to brief and deliver creative content and campaigns on time, within budget and to a high standard.
• Test new ideas, channels and approaches to help us reach new audiences, improve engagement and get better results.
• Build trusted relationships with promoters, artist management, agents, venues, media partners and agencies, keeping everyone informed throughout each campaign.
• Work closely with our ticketing, partnerships, communications, CRM and data teams to create joined-up campaigns.

• Strong experience in marketing within live entertainment, music, festivals, touring or events.
• Experience leading large marketing campaigns across a mix of digital and traditional channels.
• A good understanding of digital marketing, paid media, CRM and audience growth.
• Experience managing significant marketing budgets and working towards ticket sales or other commercial targets.
• The ability to use campaign and audience data to understand what's working and make informed decisions.
• Experience building relationships with a wide range of people, including senior stakeholders, agencies and external partners.
• Experience managing and developing others.
• A strong commercial focus and a genuine interest in live music, festivals and creating brilliant experiences for fans.
• Strong Excel and PowerPoint skills, with experience using marketing reporting tools.

Love live music and know how to turn audience insight and great ideas into campaigns that get people through the doors? Then we'd love to hear from you. Apply now to join AEG Presents and help us bring unforgettable live experiences to audiences across the UK.

Where: You'll be based at our head office in Blackfriars, a short walk from Southwark Tube station or Blackfriars Station. We offer flexible start and end times and currently work onsite 4 days a week and 1 day remotely. We welcome flexible working conversations.

Why not find out why our employees love working here: https://aegeurope.com/life-at-aeg/

AEG is an inclusive organisation where we value everybody's contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all perspectives. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!