Project Director Euro 2028 - 2 Year FTC

We strive to be the world's leading sports brand and we're looking for pioneers and visionaries to help shape that journey. Sport never stands still and neither do we.

At adidas, you're not just getting a job; you're stepping into a role where your impact is global and your individuality is celebrated. Champions aren't only found on the field. Join a brand where ambition, innovation, and teamplay fuel everything that we do.

We seek people who connect deeply with our brand and bring their passion to work every single day.

Manchester

You'll be joining our Stockport Head office, a vibrant hub featuring 18 showrooms, a dedicated Conference Centre and a staff Wellness Hub. You'll have access to a state-of-the-art gym equipped with Peloton bikes and every piece of kit you could imagine. Plus, an indoor astroturf pitch, a padel court, chat boxes and inspiring creative spaces. Our Stockport team consists of over 350 adidas employees, working across, Brand Marketing, Commercial and Business support functions.

What you'll do

The difference you will make

This is an incredible opportunity to play a pivotal role in one of the biggest moments in world football UEFA EURO 2028, helping shape how adidas shows up and brings the brand to life across the UK.

As Director Brand Moment Project (EURO 2028), you'll take ownership of the end-to-end planning, governance, and delivery of this landmark project, bringing together cross-functional teams across the UK, Europe and Global adidas business.

You'll be accountable for translating strategy into actionable project plans, setting clear objectives and measurable KPIs, managing budgets, milestones and deliverables, and tracking progress to ensure results are delivered on time and to the highest standards.

From aligning senior stakeholders to supporting impactful brand activations and ensuring seamless event execution, you'll play a critical role in delivering measurable impact and making EURO 2028 an unforgettable moment for adidas.

A day in the life

• Lead, drive and oversee the creation, development and execution of the local market strategy and project plans for EURO 2028. This can be football centric or on behalf of a brand wide approach depending upon the classification of the specific moment as governed by the Brand Calendar planning protocol.
• Own and manage the processes along the entire brand moment project cycle, including but not limited to project roadmap planning and execution, milestone preparation and delivery, regular senior leadership reporting and validation, and relevant interaction with external parties (i.e. partners, agencies).
• Steer a cross-functional team in the global organization and orchestrate the project across all markets and/or local entities to deliver the adidas project plans.

Do you have what it takes?

Our roles are highly competitive and we're proud to invite only the industry's top talent to interview. Please review the criteria below and apply if you bring the following qualities.

• Industry experience within sporting goods/retail/consumer goods.
• Minimum 4 years leadership experience.
• Major Event / Sports Marketing Experience - Ideally, experience delivering complex programmes associated with major sporting events, sponsorships, partnerships, brand activations or similarly high-profile moments.
• Strong attention to detail alongside the ability to maintain a strategic overview, ensuring plans translate into disciplined execution.

Life at adidas

We operate a hybrid working model with 3 days in the office and the flexibility to work from home on the other 2 days. Beyond this, we offer a range of flexible working policies to support all personal circumstances.

What we'll do for you

Alongside a competitive salary we offer:

• A leading pension scheme
• An annual bonus
• Generous employee discount and sample sales
• World-class gym facilities including a padel court and indoor football pitch
• Access to a wide variety of gym classes such as weight training, yoga, pilates, spin and padel coaching as well as both men and women's 5-aside football
• Private medical insurance and health cash plan
• Life assurance benefit
• Onsite Wellness Centre offering appointments with a variety of health professionals
• 25 days holiday + bank holidays
• Enhanced maternity and paternity benefits
• Access to educational resources to support development
• Regular opportunities to win tickets to sport and music events

We're committed to ensuring everyone feels welcome throughout the application and interview process. If you require any adjustments, simply let your recruitment partner know and they will be glad to support you.