Paid Media Manager

Seniority Level: Associate

Purpose

Brewing the world's most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck's, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

That's Who We Are: Come and OWN IT.

PerfectDraft is the ultimate home Beer experience. Our machine cools beer to a perfectly chilled, consistent temperature. There are more than 40 beers available to serve with PerfectDraft, from craft beers to Belgian Classics, Classic German Lagers to fruity brews. All served how the brewer intended.

PerfectDraft is at the forefront of e-commerce, technology and brewing. Our strategy has been to launch and grow the PerfectDraft brand, product range and customer base via our own Direct-to-Consumer eCommerce stores in Europe. We have created a pioneering and sustainable returns loop from breweries to consumers, and back again.

The role

We are looking for an experienced digital marketer who will support the delivery of our Digital Media Strategy. Working in a small but growing digital team, you'll report to the Acquisition Lead.

You'll have the opportunity to not only help drive our strategy but also be very hands-on within the various platforms to bring the campaigns to life. The ideal candidate will be comfortable using a wide range of Digital channels, and keen to explore and learn new ones.

Previous hands-on experience of managing either Paid Social, Paid Search or Programmatic accounts is essential. This role would suit someone who's previously been single-channel and is looking to broaden out to impact the planning, performance and delivery of multi-channel activation.

Duties & Responsibilities

• Execution of all our digital campaigns - managing setup across the entire platforms (Meta, Google, Snapchat). You'll be responsible for setting up campaigns, including targeting, creative, copy and budget planning.

• Help drive the digital strategy, adding key strategic input into wider campaigns on how to best utilise digital channels.

• Monitor digital marketing campaigns, digging into trends to offer insight to drive the strategy forward

• Taking ownership of a wide number of Digital marketing channels, ensuring campaign setup, optimisation, and reporting (PPC, Paid Social, Display)

• Setting up new and managing our existing PPC Campaigns (AdWords, Bing, Feeds, Merchant Center, Search/Shopping)

• Researching and requesting creative to be run across paid channels, making use of campaign performance to drive decisions - really taking our creative output to the next level.

• Identifying new marketing opportunities to help drive our KPI's

Who we're looking for

• A proven track record in digital marketing, either in-house or agency side.

• An understanding of e-commerce and the digital customer purchase journey

• Truly comfortable with digital tools (AdWords, Meta Ads) and an eagerness to learn new ones

• Skills and experience in creative content writing

• Ability to effectively prioritise your workload and work with a range of stakeholders

• Considerable experience in a previous Digital Marketing role

• Knowledge of beer is beneficial but not necessary

• Confident in presenting new ideas and challenging the status quo to business owners

Benefits & Perks

• 25 holidays per year + bank holidays & holiday trading options
• Pension (up to 8% employer contribution) & income protection
• Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
• 26 weeks paid parental leave for eligible primary caregivers
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• Life assurance & charitable giving

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company's long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

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